springnest updates springnest.com

Improvement

In addition to selecting the best-suited Button Text for your Mailchimp sign-up form, you can now add an optional heading to create a stringer call-to-action, encouraging visitors to join your mailing list.

New

The Awards Widget lets you easily add, remove and manage HTML badges on your website without compromising your SEO, design, or visitor experience. It places your brand and Booking button front stage and centre, with the option for visitor to view your awards in an unobtrusive way. Learn how to use the Awards Widget in the Springnest Help Centre.

The Awards widget replaced the TripAdvisor Tab widget, any HTML badges previously added to your TripAdvisor Tab, will now automatically be moved to the Awards Widget.

Improvement

We frequently review SEO requirements to ensure that your website meets Google's requirements around indexing and ranking. We recently removed the "Keyword Tag" field from SEO settings since Google does not consider this as a ranking signal (they've made that very clear for a while now). It's important not to confuse this with the concept of using relevant words and keyword phrases on your pages, and in your SEO Settings. The field we removed was merely a way to add a list of optional keywords into the header of your website, which is no longer a relevant tactic.

Instead, we recommend using the keywords you wish to rank for in places where they matter, like your Page headings, and in your Meta Title and Description in Springnest's SEO Settings.

​Here are some valuable resources on Keywords, that can assist you further:

A look at keywords and how they impact your search engine ranking Guidelines on updating your SEO Settings in Springnest

Improvement

You can now select which Special Offers you would like to appear in the Special Offers tray by toggling the check box under the Offer Details in Springnest Admin. This is useful when you have a high number of offers running at once or need to draw attention to specific offers. Note that all offers appear in the tray by default.

New

Add a Whatsapp click-to-chat button to your Springnest site by adding your mobile number, choosing design preferences, and setting a default message for new conversations. The button appears in the bottom right of your site, and when clicked, opens the WhatsApp application on either a visitor's mobile or desktop device. You can choose to activate your WhatsApp button on mobile view only.

Learn how to add yours

New

Springnest allows you to optionally display a health notice in the bottom-left corner of your website, linking to your Health and Safety page. Read more about enabling the Health and Safety Notice here.

New

With Lockdown restrictions starting to ease we're seeing an increase in website traffic and booking intent across Springnest sites. This is a crucial time to ensure that your content and message is up to date, and that you address the needs and safety concerns of your future guests. Our latest addition to Springnest COVID-19 Toolkit makes it quick and easy for you to communicate this clearly and beautifully.

Improvement

Make it more intuitive for your website visitors to dismiss your Popup notifications by using the new Dismiss options in the Popup editor. There are two options.

• The Show Dismiss Icon box will enable an "x in the top right of your pop-up.
• Select from a series of Dismiss Text to be shown at the bottom of your pop-up's content.

The Dismiss icon and "Continue to our website" dismiss text will automatically apply to your pop-up messages by default.

New

Springnest's COVID-19 Toolkit allows you to access resources and add vital information to your website related to COVID-19. We built this tool to ensure that you display important messaging on your site related to government mandated policies in the right way. Additionally, you can also access valuable resources related to COVID-19 from Springnest Academy.

To explore the COVID-19 Toolkit; visit the Website tab in Springnest Admin and click COVID-19 Toolkit. Visit our Help Centre for more details on how to navigate through Springnest's COVID-19 Toolkit here.

New

You can now add a pop-up notification to your website's homepage! A powerful marketing feature that allows you to display valuable information as soon as a website visitor arrives on your homepage.

There are a few cases where adding a pop-up would be valuable, read more about these cases and more here. To explore the pop-up notification feature, navigate to your Marketing tab in Springnest Admin. Learn more about adding this feature to your website here.