We've rolled a significant update to Simplebooklet today. A lot of changes have happened "under the hood" so to speak so you won't visibly see these updates, but you should see performance improvements and less bugs across the app. The big updates that you will see are to the following features:
Analytics and ROI (Return on Investment)
We completely overhauled our Analytics package to give you more relevant and informative details about your simplebooklet and how your audience engages with your content. Now, when you access your booklet's analytics page, you will see the following at the top of the page.
This is a calculation on the overall lifetime value of your simplebooklet and how much engagement with your audience it has brought you in marketing value against what it cost you to use the simplebooklet platform to host and share it.
You can read about what each value is and how its calculated in our help pages here.
We believe this will give you a much better understanding of the value of your booklet to your business marketing and communication efforts.
You will also notice that we've updated the graphs and display of your metrics for your selected date range. Pick any date range and we will provide you a report of the activity of your booklet between that period. This report is much clearer than the previous display of your analytics.
Google Analytics Update
As before, you can apply your google analytics ID to your account to track user activity from your booklets. We've increased the actions that are passed to Google Analytics to give you more details on that engagement. Google will now track all outbound href (links) and any clicks that occur from a hotspot link you place on your pages. This will give you much better measurement of where you are sending readers from your simplebooklet to where. This is especially useful for anyone who promotes advertisers in their booklet pages such as magazines and newsletters.
We've updated our publish tool for sending emails. Along with some formatting improvements, we have given you the option to include an install and a download button in your email message. This will give your recipient the option to open your booklet in a browser, or install your booklet as a native app, or download your booklet as a PDF.
We are improving the upload workflow to make it simpler to use and generate a better overall booklet result. We're also making these updates to prepare for new transition formats such as Gated Fold, Z-Fold, Accordion Fold, and more.
Change To Our Plans
You may notice that we've changed our subscription plans. This has been done to focus our platform around the way you, our user, is using our platform. However, don't worry, whatever plan you currently have will be the plan you can keep. We grandfather all existing plans for life and you won't have to switch to a new plan.
The first change is to our free plans. We are reducing the way simplebooklet branding and adverts appear on free simplebooklets. Ads will no longer interfere with the reading experience of your booklet. They are small, less conspicuous banners that appear in the bottom navigation bar. All free plans will now include one simplebooklet to use and promote in an unlimited capacity.
The second change is we are removing the Starter Plan. We found that this plan unnecessarily limited features for people who really only had one or two booklets and made the simplebooklet less engaging across the web. This wasn't what we intended with this plan. We want all our users to be able to take advantage of features such as video teasers, your own branding and custom domain, and install the booklet as a native app. We hated the fact that we didn't make these features available to our Starter plans. So now any paid plan you get on Simplebooklet will include all our key features for making and distributing the most effective online brochure possible.
We found the biggest issue around our plans was figuring out how many booklets people need. Some people need a lot while others wanted just a few. So instead of setting an arbitrary booklet count, we've decided to let you decide. You can simply add more booklets to your account as you need them. We measure booklets as concurrent booklets, so if you delete one, you get to use that space again for another booklet. Additional booklets are 50 cents a month (or $6 a year) and if you buy more than 10, you qualify for a discount price.
So now Simplebooklet offers two paid plans (PRO and BUSINESS) and a free plan. You can see the details of those plans here. And you get to decide how many booklets you need in your account.
Thanks again for using simplebooklet and allowing us to keep developing and adding features. We have a number of new features that we plan to release during the month of march so stay tuned.