Raven updates raventools.com

New

It's true: keyword rank tracking has returned to Raven Tools!

In addition to our integrations with Google Search Console and Bing Webmaster Tools, which provide authorized data on websites that you have administrative access to, SERP Tracker has returned to the Raven nest.

SERP Tracker allows you to track keyword rankings for any website on up to five different search engines: Google, Bing, Yahoo, Yandex, and Baidu. Need local rankings? We can provide geo-specific data, letting you know exactly how your keywords are ranking in a specific Region, City, or even ZIP Code. Need daily updates? We've got you, with rank checks that can be scheduled daily, weekly, or monthly.

Dive right in by navigating to Rank Tracking > SERP Tracker, right now. All Raven customers are allotted 1200 RPCs (rank position checks) per month, with each additional RPC costing just $0.003.

Improvement

Adding a Bing Ads account to Raven is as easy as a couple of clicks. But what if you wanted to remove that account? It is now possible to manage your connected Bing Ads accounts in one place, just like your Google accounts.

To access your Bing Ads account, follow these steps:

1. Navigate to Ads > Bing Ads.
2. Click the Tool Options button.
3. Choose the Settings option.
4. Click the Manage Accounts button in the Settings window.

This will show you a list of connected accounts, their corresponding UIDs, and when they were connected. To delete or reconnect an account, click the gear icon next to it.

Fix

• When you deleted a Campaign in Raven, we weren't deleting the corresponding domain in Site Auditor Studio. These two systems will talk to each other more frequently now.
• Further Facebook Ads reporting clean-up to prevent blank charts and graphs.
• When viewing Site Auditor Studio data in the Raven Tools platform, we would only show one page of results for certain issue types. We'll now show all of the available data from Site Auditor Studio, allowing you to quickly review that data without leaving Raven.
• We spruced up the navigation menu a bit to add some more color and some new buckets for tools.
• Data past May 5th wasn't showing in Google Analytics due to an API change. We've patched the issue.
• Cleaned up WYSIWYG Reports scheduled report settings, so that One-Time fields don't appear in the Scheduled Reports Settings page. We also adjusted Email Settings so that users wouldn't get an unusual error relating to emails.
• Some Facebook Ads charts and graphs weren't loading due to performance issues. We've sped them up dramatically to improve this reporting experience.
• Filtering by Campaign in Facebook Ads was accidentally removed during the process of resolving other issues. This has been added back.
• Ads and Ad Sets in Facebook Ads were timing out in both the tool itself and in reporting. We found that requesting a maximum of 1000 entries for these (rather than 2500) would bring that data back. We're working on some longer-term solutions for providing more than 1000 ads or ad sets in the future as well.

New

For years, call tracking integrations have sat at the top of our most requested features list, but market share between these tracking companies didn't quite make sense for us to go all in on adding one source. All of that changes with the introduction of CallRail data to Raven.

CallRail works like MCC accounts in Google AdWords, allowing you to pick your Company Accounts from your main CallRial account and report on each Company individually in your Campaigns. Display calls, messages, trackers, and more in the tool itself and in WYSIWYG Reports.

Have a CallRail account to report on? Get started now!

Improvement

Historically, one of the biggest challenges in reporting on data from Google Search Console was its tiny window for reporting. Google offered a rolling 90 day window, allowing for the briefest comparison points. But what if you wanted to compare quarter-over-quarter or year-over-year?

At last, Google now provides a full 16 months of data in Search Analytics—and the best news is that if you've been tracking information in Google Search Console, you already have that data in your account.

Give it a spin in Raven and see how your clients have improved or declined in their search presence over time.

Improvement

When working in Keyword Research Central, how many times have you been deep in the Search Volume listing, only to accidentally click a keyword and lose your place? Now, we'll save your recently searched keywords in the search bar.

Just click the search bar and we'll automatically pop up the last few keywords that you've searched. Want to start over? Just click Clear History and we'll wipe out the whole listing.

Fix

• Our email validator was a little out of control in User Manager, which sometimes prevented users from being added. We're much more flexible on that now.
• The change-over-time indicator for Average Position in Bing Ads was flipped: it should've been green for lower numbers and red for higher.
• Adding a keyword from Search Analytics to Keyword Manager was throwing to a 404 error page. We've added back the JavaScript that connects these tools.
• The Performance chart for Facebook Ads failed to display in reporting. That chart has been fixed. Other charts, like Clicks, Impressions, and Spend, are currently being worked on.
• Sometimes we'd highlight the Reports icon even though you were on the Dashboards tool. It was mildly annoying at best, and actually confusing at worst. The navigation highlighter is much smarter now.
• If you didn't have permissions to view Custom Conversions and other Facebook Ads data, we were just showing a blank screen. Now you'll see some more detailed messaging on how to get that data to display.
• When Twitter changed their OAuth methodology, Twitter accounts couldn't properly be connected in Raven. We've updated our own code to match the changes made in Twitter.
• Google discontinued their goo.gl link shortening service late last year. We've removed this shortener from Twitter. If you were using goo.gl to shorten your links previously, you'll automatically default to bit.ly. You can also choose TinyURL from the Settings page, if desired.
• Some updates to our JavaScript libraries caused a conflict in Site Finder, preventing it from running properly. We've cleaned up the issues there to let these reports run again.
• Some users were experiencing issues connecting Bing Ads accounts due to a background conflict. That conflict has been resolved.
• On May 25, 2018, Klout was sunset by its new owners, which meant that comparative Klout Score data was no longer accessible to third-parties like Raven. We've removed Klout from Site Performance and anywhere else that it was used in our platform.

Improvement

When researching keywords in Keyword Research Central, we noticed that you couldn't actually add your researched keyword to Keyword Manager. Instead, you would have to copy it down, leave the tool, go into Keyword Manager, and add it there.

We've made that experience much, much better.

Now, fixed rows in the Search Volume tool are just as functional as the data that follows them. You can add keywords to Keyword Manager via the gear menu and research that phrase further. In addition to those changes, you can now search and filter these results.

Fix

• Facebook pages with fewer than 100 likes will no longer return metrics data, increased from 30 likes. We've updated our documentation an in-app messaging to reflect this.
• In the initial onboarding process, there were some rare occasions where a Campaign would fail to be added. We've made this much more flexible, so that new Raven customers won't get stuck right at the start of using the platform.

Fix

• We accidentally removed the intro card for unconnected Facebook Ads accounts during the process of adding custom conversions. This will allow you to connect your account from the Facebook Ads tool again.
• The goals section in SEO Metrics erroneously included Ecommerce as a goal. Google split this out from the rest of Google Analytics goals a while ago, so we removed it here as well.
• Sub-users received an error when attempting to access the settings page for Site Auditor Studio. Those users can access this data again.
• We've increased the timeout limit with Site Auditor crawls, giving a little more wiggle room for websites that have limited or strained bandwidth.
• Users with access to Site Auditor Studio could sometimes accidentally create duplicate site records, which would make our system believe that they had crossed their Campaign limit. We'll prevent duplicates from being created in the future.
• If you set a report as a template, and let that template be accessible on all of your Campaigns, all of your users could see those templates—even users without access to the reports that they came from. We've restricted this so that templates obey permission restrictions.
• The search volume columns in Search Analytics weren't sorting properly. That has been fixed.
• When using a Dimension Key in Google Analytics reporting, re-editing a graph widget would cause the settings to return to default, breaking the widget. We'll update these chart options correctly when Dimension Keys are in use.
• Facebook Ads was updated to version 2.11. No major changes here—just keeping on top of the latest version of the tool from Facebook.
• Display Ads from Google AdWords were showing as filenames and dimensions, rather than as images. We've restored the display advertisements as you would come across them in searches.
• When you cancel your Raven account, that account is immediately deactivated. We made this more clear on the cancelation page (and the confirmation window).