Instagram Ads data available as charts in WYSIWYG Reports

Agencies running advertisements on Instagram will be excited to learn that this data is now reportable in chart and graph form in WYSIWYG Reports. Similar to how the demographics and other break downs work, Instagram data can be reported by adding a custom widget and choosing the Custom metric.

All line graphs, bar charts, and pie charts are able to change the Break Downs setting. If you select the Publisher Platform option, Instagram data will display in the report.

July bug fixes

Our developers put a big dent in our reported bugs this month, fixing more than a dozen different issues in the platform. See anything that doesn't seem right? We're listening! Drop us a line from the Help box in the bottom-right of your Raven account.

  • In some cases, Google AdWords was displaying blank responsive ad previews instead of embedding image ads for Display Network ads. These will render correctly now.
  • If you cancel your account and attempt to log back into that account, we were showing an unhelpful error message suggesting that your password was incorrect. Now, for inactive accounts, we'll show an error message indicating that your account is inactive and suggests contacting support for help.
  • Table filters weren't applying to Facebook Ads tables, but are functional now.
  • The Social Network Sessions and Social Network Values widgets in Google Analytics reporting had metrics options that weren't in use. We removed these from custom reporting.
  • Bing Ads was failing to bring back ad previews due to an API issue. That has been corrected.
  • When importing a report in WYSIWYG Reports featuring widgets with blank subtitles, those subtitles were getting automatically filled in with a default text string. Importing these widgets will retain their empty subtitles now.
  • Facebook Ads only returned the most recent 25 active campaigns by default. They allow up to 5000, though, so we increased our data calls to that maximum.
  • If you have an MCC account in Google AdWords and that MCC has access to another MCC, we were only showing accounts related to one of the two MCC accounts. This has been corrected so that all available accounts are an option for reporting.
  • When segmenting Google AdWords data by Ad Group in WYSIWYG Reports, that Ad Group limiter wasn't kicking in properly.
  • If you accidentally uploaded a corrupted image to WYSIWYG Reports as a logo, the logo uploader would eat itself and break PDF reporting. We've made the uploader a little smarter to avoid corrupted images from making it too far.
  • SEO Metrics wasn't returning any data at all, thanks to the Avg. Time on Site metric being deprecated by Google Analytics. We removed this metric and everything came back, right as rain. (This widget may still exist in WYSIWYG Reports as a KPI. We recommend deleting the KPI from those reports.)
  • The "n/a" entries for missing search volumes in Search Analytics were a little garish. We replaced them with dashes, to make search volume numbers stand out more when they exist.
  • The Filename field in Site Auditor > Image Issues wasn't wrapping properly in reporting. That field received the same wordwrap feature as other URLs.
  • There were two "Link Clicks" metrics listed in custom reporting for Facebook Ads. One was actually "Inline Link Clicks," which we've renamed accordingly.
  • When reporting on responsive ads in Google AdWords, we weren't showing a preview of the ad in question. We've implemented a basic view of what your responsive ad might look like to a searcher.

Select your preferred domain in Search Analytics

When connecting a Google Search Console account in Raven's Search Analytics and Google Webmaster Tools integrations, we always try to guess at which version of your account you were planning to report on. We're usually right, but there are cases where you may want to report on a different version of your website.

The process for selecting a different account in Tool Options > Change Settings has been dramatically simplified:

We'll automatically detect verified versions of this website in your Search Console account, allowing you to pick and choose from actual accounts that you're managing, without the need to flip between preferred protocols. This also does away with the seldom-seen HTTPS selector, condensing both into one list.

Only managing one version of the website in Search Console? No problem! We'll connect the right one and will not show the drop-down menu at all.

See duplicate content in Site Auditor CSV exports

When exporting CSVs from the Duplicate Content section of Site Auditor, we'll give you a list of the pages that we're seeing as being duplicate of each other in the CSV itself:

Similar to how the Broken Links export will show the pages that those links appear on, Duplicate Content CSVs will make it easier for you to find and fix and duplicate content issues on your website.

Audience Overview (and Users!) added to Google Analytics

For years, we've been asked about adding the Users metrics from Google Analytics to our reports. The only trouble is that Users only appears in one location — and only as a KPI. At long last, we've added this metric to WYSIWYG Reports, making Users reportable for the first time in Raven.

To report on Users, follow these steps:

  1. Edit or create a reporting WYSIWYG Reports.
  2. Click the Add Section button and choose Google Analytics.
  3. Click the Create Custom Widget button at the top of the window.
  4. Choose the Audience Overview option from the drop-down menu.
  5. Choose Users from the Metrics menu.

At this time, Users can't be expressed as anything other than a KPI, but this data is reportable for all Google Analytics accounts in Raven.

Branded/Unbranded filtering added to Search Analytics

If you're using Brand Segmentation to automatically tag keywords related to particular brands — read more about that in our Help Desk! — that segmentation can now be used in Search Analytics. This brings the tool more in line with how Rankings and Keyword Manager have worked in the past.

June bug fixes

Alongside some big improvements for Facebook Ads and a brief stint of our development team handling customer support at the beginning of the month, we've fixed issues with Site auditor, AdWords, Search Analytics, and Facebook Metrics:

  • Search Analytics doesn't support OR filters in their API yet, so we removed the Match Any Filter option from Filter Sets in this tool.
  • When expressing Weekly Total Reach from Facebook Metrics as a line graph, each data point shows reach from seven days total. So, if you're looking at data from June 7th, that data point is actually reporting on data from June 1 to June 7. Switching to weekly or monthly data point distribution just added those data points together, which is incorrect. We removed the Data Point Distribution options for Weekly Total Reach graphs as a result.
  • There were some instances where Site Auditor would double-encode URLs, resulting in false reports of Broken Links. Those URLs will only single-encode now.
  • Site Auditor was mistakenly crawling SVGs as pages due to their content-type starting with XML. We've made sure that SVGs are excluded from the queue.
  • The Mobile Page Speed page in Site Auditor was failing to load due to an endless redirect loop related to some websites' robots.txt files. This didn't happen for all websites, but we've fixed the loop for a more consistent experience overall.
  • Last month, we removed a hack put in place to force long URLs to break more frequently in WYSIWYG Reports. Once we discovered that the CSS replacement wasn't cutting it, we put that hack back into place while we come up with other ideas on how to fully solve this problem.
  • Certain currencies in Google AdWords weren't being converted from micro-cents into regular cents. That resulted in conversion values in Avg. CPC numbers in the millions.

Indirect Targets added to Backlink Explorer

We've added two new columns to Backlink Explorer relating to indirect links: Indirect Target URL and Indirect Target Type. This brings information relating to redirects and canonical indirect targets into our backlinks discovery and reporting tool:

Indirect Target Type will report 301 Redirects, 302 Redirects, and Canonical links. To enable these columns, click the Display Settings icon at the top of the Backlink Explorer table and enable these columns.

New Social Metrics in Site Performance

About a month ago, we pulled out the Facebook, Twitter, and Klout social metrics from Site Performance for the simple reason that they just didn't work anymore. Endpoints were discontinued, data was returning with zeroes, and we took action on those facts.

We never liked that solution, so our developers set out to see what we could do about bringing some of that data back into Raven. Not only were they successful in returning some of that data to Site Performance, a full suite of metrics including data from Pinterest and StumbleUpon.

Here's what we're bringing into the fold:

  • Twitter Likes: We'll detect your Twitter username through a quick Site Auditor crawl and display the number of times that your accounts liked other Tweets. If your Twitter account can't be detected, this will not be displayed.
  • Facebook Shares & Comments: The number of times that any page under this domain has been shared on Facebook, including sub-pages. The comments metric is similar, reporting on the number of comments that these shares have received.
  • Google +1's: The total number of +1's your domain has received from Google+ users. This is similar to Facebook Likes, but for Google+.
  • Pinterest Shares: The total number of times pages from the domain have been pinned on Pinterest, usually through the Pin It button.
  • LinkedIn Shares: The total number of times pages from the domain have been shared on LinkedIn, both by individual users and by Company Pages.
  • StumbleUpon Views: The number of times pages from the domain seen through StumbleUpon's viewer window.
  • Klout Score: We look up the Klout Score from your Twitter username, which is detected through a Site Auditor crawl of your website homepage. If no Twitter account could be detected, this will be blank.

Ad Sets, Ads, Insights, and Break Downs in Facebook Ads

When we released Facebook Ads last month, we launched an early version of the tool to obtain feedback from our customers about where they wanted the tool to go. The response was resounding: support for ads, ad sets, and more metrics.

Ad Sets and Ads

When accessing Facebook Ads in Raven, you'll see that the tool now how a sub-navigation menu with new options: Overview, Campaigns, Ad Sets, and Ads. Each section filters your Facebook Ads data into their respective scopes, providing the same flexibility of the Columns selector in each.

All of this data is completely reportable through our WYSIWYG Reports tool.

Insight Metrics

Speaking of WYSIWYG Reports, you can report on a whole host of new metrics from Facebook Ads in our reporting tool:

A total of 57 different insights are available under the Custom menu when adding a Custom Widget to your WYSIWYG Reports. Each of these insights can be expressed as a Line Graph, Bar Chart, or Pie Chart.

Demographic Break Downs

When reporting on Facebook Ads data in graph form, you can now split this data based on Age, Country, and Gender.

There's still more to come too! Keep an eye out for updates relating to conversion reporting and more coming soon.

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