When we released Facebook Ads last month, we launched an early version of the tool to obtain feedback from our customers about where they wanted the tool to go. The response was resounding: support for ads, ad sets, and more metrics.
Ad Sets and Ads
When accessing Facebook Ads in Raven, you'll see that the tool now how a sub-navigation menu with new options: Overview, Campaigns, Ad Sets, and Ads. Each section filters your Facebook Ads data into their respective scopes, providing the same flexibility of the Columns selector in each.
All of this data is completely reportable through our WYSIWYG Reports tool.
Speaking of WYSIWYG Reports, you can report on a whole host of new metrics from Facebook Ads in our reporting tool:
A total of 57 different insights are available under the Custom menu when adding a Custom Widget to your WYSIWYG Reports. Each of these insights can be expressed as a Line Graph, Bar Chart, or Pie Chart.
Demographic Break Downs
When reporting on Facebook Ads data in graph form, you can now split this data based on Age, Country, and Gender.
There's still more to come too! Keep an eye out for updates relating to conversion reporting and more coming soon.