More exportable rows in Site Auditor CSVs

Historically, Site Auditor CSVs would top out around 500 rows, even if you had thousands of errors to work through. We've expanded these CSVs so that they're report on all of your data—not just a small component of it.

Pro-Tip: Did you know that if you export a CSV from the Broken Links error type, you'll see all of the pages that those links are broken on? Same goes for Duplicate Content!

Site Auditor Studio now available for all Raven customers

We know that a technical SEO tool is a great addition to any marketer's toolbox. It lets you prospect for new customers, identify issues to fix, and keep track of on-site SEO implementation.

A while back, we launched a "Standalone" version of Site Auditor to provide an improved experience of our original tool, but we realized that having two tools got a little confusing.

Re-Introducing The Site Auditor Studio!

We've been hard at work to make Site Auditor Studio available to all of our current Raven Tools users, in addition to our current Site Auditor tool. It took some extra time because we had two very different site crawling programs running and had to create a way to essentially replace the engine while the car is moving.

It was important to us to include this feature to all our existing customers with no additional charge.


Why Should I Use Site Auditor Studio: Improved Site Auditing Features

  • Live Error Reporting - Get insights while we crawl
  • Our new Shared Reports displays a optimization score, and detailed lists of URLs & errors instead of just the # of errors
  • Our Shared Reports work on mobile, tablet and desktop. For example:
  • You can use the audit as a "To Do List" and mark errors as fixed instead of waiting for a new crawl
  • Control crawl depth and excluded paths
  • Planned feature: Export Site Auditor results as a presentation
  • Planned feature: Enable completely custom audit items so you can add your own verbiage/advice into the report
  • Planned feature: Allow custom web-hooks and criteria to determine your own custom error checks
  • Learn more about how to use Site Auditor Studio in our announcement blog post.

How Do I Get Site Auditor Studio In My Account?

If you're a current Raven customer, you have a choice: switch over to the new Site Auditor Studio or keep using the platform version. If you love our existing Site Auditor tool, you can continue using that tool without any changes.

If you do want to give Site Auditor Studio a chance, switching over is easy: once you navigate to the Site Auditor tool, you’ll be given the option to switch either a single domain or your entire account to the new crawling engine.

If you do switch, you won’t have access to previous crawls unless you switch back to the Classic version. You can switch back at any time, so don't be afraid to try it out.

March bug fixes

  • If you sorted Bing Ads data descending by Cost/Conversion, we'd put $0.00 entries at the top. They'll now show up at the bottom.
  • When returning data from Facebook Ads, we were only showing active Campaign data. But, in reality, there are a lot of different Facebook Ads statuses that we were ignoring (to the detriment of our customers). Instead of hiding this data, we're ebracing it. All of your Campaign, Ad Set, and Ad information will now show, even for inactive and completed Campaigns.
  • Watson wasn't bringing back data in Research Central due to a SSL issue. We're using a newer version of TLS to ensure that data coming from APIs like IBM Watson is more consistent.
  • When hovering over the Help button at the top of Raven, we weren't showing a tooltip unless you actually clicked the bottom.
  • Your eyes don't deceive you: the header columns in Google AdWords and Search Analytics were aligned to better line up with the metrics they are referring to.
  • Every once in a while Google Analytics would show two percentage signs instead of one. We cleaned that up a bit.
  • Google AdWords has been updated to API version v201802. This should have no impact on our users' experience of AdWords in Raven.
  • When posting to LinkedIn, images were overwriting the post title with the URL of that image. We've fixed this in both one-off posts and scheduled posts.
  • New customers with access to Site Auditor Studio were having a hard time running quick reports on Site Auditor data in Raven. These reports will work properly now.
  • The number of backlinks returned by Backlink Explorer didn't match up with the number of backlinks in Majestic. Affected users will see a significant increase in backlinks thanks to this fix.
  • Backlink Explorer was tripped up by Indonesian TLDs, like and We've added these, along with some other common Indonesian TLDs, to our list of acceptable TLDs.
  • In very rare cases, sub-users may have been redirected to Payment Details when an account's subscription was in failure. Sub-users should never have access to this page, so we fixed the redirect.
  • As we continue to reconfigure our navigation, Role Manager's tool buckets didn't always match up with what our navigation references. We did away with these feature groups entirely. (And added a nice "Toggle All" function to boot!)
  • We mislabeled Cost Per Total Action in Facebook Ads as Cost Per Result. That label is now accurate to the metric being reported.

Report Wizard will become read-only on April 16th

Report Wizard has long been a trusted tool in digital marketers’ arsenal. It’s run millions of reports and saved countless hours of time over the past 10 years. But, now, it’s time to finally say goodbye.

April 16, 2018 will be the final day that users can create new reports in Report Wizard. For all future reporting needs, please use WYSIWYG Reports instead. WYSIWYG Reports launched in 2013 as Report Wizard’s successor. Since its launch, it now offers:

  1. Cover Pages and Tables of Contents for PDF reports.
  2. More data points for Google Analytics and other data partners.
  3. Customizable reports with modern, colorful widgets
  4. Reporting for Google Search Console, Facebook Ads, and Bing Ads.
  5. Support for data through our upcoming Site Auditor Studio enhancement.

All existing scheduled Report Wizard reports will continue to run following this deadline. Generated reports will also remain accessible until we phase out the tool by the end of 2018. Switch to WYSIWYG Reports today to avoid any interruption in reporting.

Meta Description maximum increased to 300 characters in Site Auditor

In December, Google made some changes to their search listings, officially allowing as many as 320 characters in the descriptions of search engine results. This maximum is variable, depending on factors like the user's device, but we've found that 300 characters is the optimal maximum.

We've updated both Site Auditor and Site Auditor Studio to use this new maximum, upping it from 250 characters prior to this change.

February bug fixes

  • Sorting was broken for a handful of different columns in Site Auditor following the addition of Site Auditor Studio. That's been fixed so that all columns can be sorted.
  • Research Central wasn't allowing users to add competitors for comparison in the Compare section. That has been resolved.
  • We use a chat program called Drift to give trial accounts a little extra help. If a user upgraded with an unread message, Raven would permanently blink "(1) New Message" in the browser title. We removed Drift for all non-trial users.
  • In some cases, Chrome users were seeing JavaScript errors that prevented the tool from loading. We've fixed this issue, which stemmed from our navigation change, for all supported browsers.
  • An update to our billing platform briefly knocked out access to the platform. This was fixed within a few hours of their deployment. We hope that this is the first and last time that a change in the billing platform causes an outage, but we've also implemented a workaround to more quickly resolve this on our end.

Introducing Site Auditor Studio

For the past two years, Raven has maintained two products: the Raven Tools marketing platform and Site Auditor, a standalone version of the website analysis tool on our platform. Beginning today, we're unifying those tools under one roof with Site Auditor Studio.

Site Auditor Studio gives Raven users two big benefits:

  • Manage your audits by marking individual issues as fixed. You can use Site Auditor Studio as a punch list, solving problems in the report as you fix them. It also helps you do away with non-issues, like 400 Forbidden external links or redirects.
  • Grant your clients access to their Site Audits without setting them up as dedicated users. If you have a client that wants to dive deep into their website errors, you can share a link to the audit. They'll be able to see the issues, but won't be able to make changes.

To access Site Auditor Studio, click the Visit Site Auditor Studio button while viewing Site Auditor.

Site Auditor Studio is currently available for all new trial users. We'll be rolling out access to the new tool to current Raven customers in the near future.

Research Central now uses IBM Watson

With the impending deprecation of the Alchemy API on March 7th, we've upgraded the Semantic section in Research Central's domain analysis to use IBM's Watson Natural Language Understanding API.

Now, the Semantic section in Research Central will pull keywords from a researched domain through Watson's semantic analysis. These keywords are mashed up against the type and relevancy data from Open Calais, giving you a general idea of prominent keywords and ideas for Schema improvements.

Additionally, we fixed some minor issues with displaying data from Calais and cleaned up some old, unused code to make this tool speedier. Updating to the IBM Watson API also enables opportunities for further innovations in this tool (and elsewhere in Raven) going forward.

January bug fixes

  • Subusers were unable to access the platform briefly due to a navigation change.
  • The CSV Import widget subtitle in WYSIWYG Reports wasn't editable. You can now set the subtitle to something other than "Table."
  • Read-only users without access to tools in a particular tool group were still seeing the overall group name. These will now be hidden from these users.
  • When reporting on Google Analytics data, graphs set with Advanced Segments and then re-edited would result in an error. The issue was that the graph metrics were being reset to the default Advanced Segment upon edit, creating a conflict. That won't happen going forward.
  • Facebook Ads was missing from Role Manager. This can be found under the Social section, rather than the PPC section.
  • The comparison graphing on Bing Ads reporting was busted due to an API change. This has been restored to normal.
  • Due to a quirk in the newest version of Bing Ads, whenever we requested data that was a null in WYSIWYG Reports, we'd show an error in the widget instead of a zero. We've fixed our logic for these requests to resolve that error message.
  • If you compared Google Analytics data against a zero, we'd show that change over time as 0%. Google shows it as 100% which, while not technically, mathematically right, makes a little more sense than what we were showing. We switched over to their standard for this.
  • We were miscounting automatically shortened URLs in Twitter posts: we said they were 22 characters, but they're actually 23. In some cases, this would cause Tweets to fail, but this (and the increase to 280 characters) resolves that.
  • No, your eyes do not deceive you: we made the navigation menu on the left side of Raven a little skinnier, so that we can fit more content in the main part of the tool.

Research Central split into Domain and Keyword tools

When Research Central launched in 2013, we collapsed two tools into a single interface to make researching a one-stop shop. But, what we found was that our customers didn't always realize that there were two halves to research central: Domains and Keywords.

We've rectified that today by splitting this tool in half. Now, you can research domains from the Domain tool and research keywords from the Keyword tool. Looking for your saved shortcuts? Those are available from the Saved Shortcuts link.

In addition to splitting the tool, we've also renamed the AdWords section to Search Volume. It's still the same AdWords keyword data that you've always had, but with a name that better describes the tool's data.

No published changelogs yet.

Surely Raven will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree