We've shuffled things around in the navigation a bit to make way for some new features. During that process, we also streamlined our keyword ranking tools, removing the Google Webmaster Tools tool and transforming the Rankings tool into a dedicated source for Bing Webmaster Tools data.
We decided to pare these tools down for a few reasons:
- In total, there were five different places where you could find Google Search Console data—not counting Dashboards and Reports. That means we had five different tools to maintain, and our customers were increasingly confused by this data being all over the place.
- Google Webmaster Tools was created in a time where Google didn't officially provide access to search queries. Over time, that tool has struggled under the weight of increased databases, more queries, and other limiting factors. Since we launched this tool, Google has greatly improved access to their Search Console data, which led to us building the newer Search Analytics tool. We announced our intention to remove GWT/Rankings (in favor of Search Analytics) last year, but delayed those plans until recently.
- We have some exciting plans for improving our keyword research and rank tracking tools. I can't speak to specifics here, but you'll find a survey in the SERP Tracker section under Rank Tracking. We definitely want to hear our customers' feedback here.
Does Raven Still Provide Keyword Rankings?
Yes! Raven still provides keyword rankings.
The Google data that was previously available in Google Webmaster Tools can be found in the Google Search Analytics tool. This data comes straight from Google Search Console and, unlike GWT, provides accurate information about overall clicks, impressions, and queries.
It's currently limited to reporting data from a 90-day window, but Google recently expanded this window in Google Search Console itself and is expected to enhance their API with this change as well.
What does this mean for my reports?
This data is still available in reports—at least for now. We want to give our customers a chance to swap these widgets with their Search Analytics counterparts before fully removing the tool. We haven't set an exact sunset date for when these will be full removed, but we expect that will come towards the end of this year.
You may notice that your Rankings widgets show Bing icons. Don't worry—if you were reporting on Keyword Manager or GWT data, it's still the same. Consider that logo a reminder that you'll want to swap out this data soon.
Wait, SERP Tracker?
Stay tuned for news about further keyword tools coming to Raven soon.