1. minubo Suite / NOW
- We are in the process of developing a cohort analysis tool
- The cohort analysis tools allow you to quickly understand customer retention and the lifetime value of a cohort.
- Unlike other static analysis tools, our cohort tool allows users to analyze cohorts very flexibly with their own parameters for time, intervals, measures and filters.
- In particular, it is possible to apply filters on acquisition and follow-up orders independently allowing for more specific cohort definitions, e.g. Only customers acquired through SEA campaigns.
- Typical views come as predefined entities:
- Retention View: How many users are loyal customers after n periods of time? Which cohorts are more loyal than others?
- Customer Lifetime Value View: What is the lifetime value of a cohort and after how many periods does the acquisition pay off?
- We plan to drop this new analysis within Q1 2022. Stay tuned for more.
- We applied our new color scheme to the minubo application
- Added a basic start page to minubo Now
2. Data Model
- Added support for Google Analytics’ Product Detail views and related success indicators, Cart to Detail rate and Buy to Detail rate
3. Data Sources, Interfaces and Data Transformation
- Anonymous customer journeys can be calculated across different touch points while maintaining full protection of data privacy.
- Amazon Advertisement Interface is in the making
- Optimization of real-time processing
minubo, Product Manager