We are in the process of developing a cohort analysis tool
The cohort analysis tools allow you to quickly understand customer retention and the lifetime value of a cohort.
Unlike other static analysis tools, our cohort tool allows users to analyze cohorts very flexibly with their own parameters for time, intervals, measures and filters.
In particular, it is possible to apply filters on acquisition and follow-up orders independently allowing for more specific cohort definitions, e.g. Only customers acquired through SEA campaigns.
Typical views come as predefined entities:
Retention View: How many users are loyal customers after n periods of time? Which cohorts are more loyal than others?
Customer Lifetime Value View: What is the lifetime value of a cohort and after how many periods does the acquisition pay off?
We plan to drop this new analysis within Q1 2022. Stay tuned for more.
We applied our new color scheme to the minubo application
Added a basic start page to minubo Now
2. Data Model
Added support for Google Analytics’ Product Detail views and related success indicators, Cart to Detail rate and Buy to Detail rate
3. Data Sources, Interfaces and Data Transformation
Anonymous customer journeys can be calculated across different touch points while maintaining full protection of data privacy.
