minubo changelog
minubo changelog

Product Review 2021-10 to 2021-12

1. minubo Suite / NOW

Cohort Analysis

  • We are in the process of developing a cohort analysis tool
  • The cohort analysis tools allow you to quickly understand customer retention and the lifetime value of a cohort.
  • Unlike other static analysis tools, our cohort tool allows users to analyze cohorts very flexibly with their own parameters for time, intervals, measures and filters.
  • In particular, it is possible to apply filters on acquisition and follow-up orders independently allowing for more specific cohort definitions, e.g. Only customers acquired through SEA campaigns.
  • Typical views come as predefined entities:
    • Retention View: How many users are loyal customers after n periods of time? Which cohorts are more loyal than others?
    • Customer Lifetime Value View: What is the lifetime value of a cohort and after how many periods does the acquisition pay off?
  • We plan to drop this new analysis within Q1 2022. Stay tuned for more.
  • We applied our new color scheme to the minubo application
  • Added a basic start page to minubo Now

2. Data Model

  • Added support for Google Analytics’ Product Detail views and related success indicators, Cart to Detail rate and Buy to Detail rate

3. Data Sources, Interfaces and Data Transformation

  • Anonymous customer journeys can be calculated across different touch points while maintaining full protection of data privacy.
  • Amazon Advertisement Interface is in the making
  • Optimization of real-time processing