Improvements around the app

  • [User Management] We added a migration process to migrate private dashboards, feeds, webpivots and segmentations when deleting an user.
  • [Rights and Roles] We are working on the first prototype for our new rights management system. Stay tuned!
  • [Segmentation Export] We have developed a front end solution to set up automated segmentation exports. This features will be available soon. Ask your KAM.

User Management

We're happy to announce that we added User Management to our application. This feature allows you to:

  • create new users. Newly created users are invited to minubo and are eligible to use minubo after they complete the registration process.
  • set expiry dates for users. Users that exceed the expiry dates are automatically disabled (but not deleted!).
  • assign them the right to use Feeds.

Before you can use this feature, talk to your Key Account Manager to enable you as an administrator user. You can reach the User Management area by clicking on the "Account" symbol, "Settings" -> "Logins".

Improvements around the app

  • [Interfaces] We have added a new interface to get data from eFulfilment to minubo.
  • [Interfaces] You can now deliver web touchpoints via our generic interface to pull data from any webtracking system (like Adobe Webtracking, for example)

Improvements around the app

  • [Web Pivot] We've added the functionality to transform Widgets to web pivots.
  • [Web Pivot] We've also added the functionality to maximize the grid to full browser size.
  • [Web Pivot] Last but not least we moved some buttons around to accommodate the user flow (sort in grid etc.)

Added OR links to customer segmentation

We enhanced the customer segmentation further to allow OR links. Previously, customer segments could only be created based on AND connection between filter rules. Now it is possible to connect customer attributes and transaction rules via OR and via AND.

Smaller improvements around the app

  • [Feeds] Added "Rows Estimate" to display the estimated amount of rows per Feed.
  • [Feeds] Redesigned attribute filters in Feeds and added new filter options.
  • [Single View Pages] Redesign of the "Returns" tab in the Product Single View Page

As always, we're improving the technology behind minubo as well as other smaller improvements. We're not covering those here because there are so many of them.

Web pivot BETA released

TL;DR: We enabled our newest feature, the web pivot, for every customer. Please send us feedback to

Our latest addition to minubo is the web pivot. This tool enables you to perform ad hoc analyses to questions that arise in the daily work routine in your organization. Within the web pivot you may analyze any measure or attribute of minubo.

If you have any questions regarding the webpivot, contact your key account manager or sales representative.

Feed UI alignment

TL;DR: We aligned the Feed UI in the edit mode to improve consistency of the user experience.

New Customer Segmentation


Today’s customers are demanding: They expect brands and retailers to provide them with fully personalized communication. If they don’t get the right message at the right time, they probably won’t buy. Still, there hasn’t been any system that allows easy yet flexible customer segmentation across all relevant data points – until now.

minubo's new customer segmentation tool is now available in your account. It offers:

  • Full flexibility: Segment your customers easy and fast – on whatever criteria you want to
  • Full data base: Build segments on all relevant data points – demographics, transactions & journey
  • Full integration: Easily use your segments in your campaign management tools – via CSV exports or direct data feeds

Dashboards Now Sortable Alphabetically


Dashboards are now sorted alphabetically, which makes it easier for users to find the dashboard they were looking for and also sort them according to their needs by naming them accordingly.

No published changelogs yet.

Surely minubo will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree