Barcode attribute now allows multiple barcodes


The barcode attribute was a single value attribute so far. Now, the attribute has been changed to allow for multiple values instead. Multiple barcodes are displayed in minubo as a list. However, you can filter for every single barcode separately.


Some customers want to work with more than one barcode for a product within minubo.


Multiple barcodes can be delivered via the generic interface. Barcodes can be separated by commas or a different sign of your preference. . For now it is possible to add this data via the generic interface. To use another interface, please contact your Key Account Manager.

Added new attributes “Sale -> On-Site Category -> Level 1-5”

We implemented the possibility to analyze the categories of your products on your web shop. For this we added an optional list of on-site category levels (up to 5) which indicate the categories where the product was picked from for each single order. These may be different from the default product categories.

The On-Site Categories one to five can be useful to understand which category is the most successful or the most easiest way for your customers to find their needed products. If there is more than one way to lead to a product you can analyze which one is the most successful one.

Until now it is possible to add this data via the generic interface. If you want to use another interface, please contact your Key Account Manager. If you decide to use the new On-Site Categories, please provide the corresponding csv file “SalesOrderPosition” via the generic interface and put the levels of your category in column “OnSiteCategoryLevels”. To activate the enrichment or in case of any questions, do not hesitate to contact your Key Account Manager. They will be happy to help you and to advise you in setting up your new category structure.

Important changes to the data model

Calculation change of contribution Margin II and III Rate

  • As announced, the Contribution Margin Rates II and III are now calculated based on Net Revenue instead of Contribution Margin I and II.
  • We adjusted the calculation to be in line with common market practices.
  • Contact us, in case you still need the former measures.

New attribute Supplier > Number

  • Supplier > Number is now available as an attribute in minubo.
  • Contact your Key Account Manager to discuss data deliver options in case this attribute is not filled from your system by default.

New Help released

New Help area prototype released

  • Navigate to 'Help' and click 'Overview' to open the new help area. Browse through the 'Help' via the content tree on the left.
  • The new help already contains an extensive documentation of the structure and components of the minubo data model and some of the tools of the Commerce Intelligence Suite.
  • "How is this measure calculated?"
    --> There are detail pages for over 500 measures and 170 attributes including formulas, time references and measure modifiers.
  • "Can I use these attributes and measures together?
    --> Through the completely new documentation of the minubo data levels, you gain complete transparency over the relationship of attributes and measures.
  • Let us know which topics we should cover next!

Important change to Contribution Margin Rate II and III

In calendar week 35 we will change the calculation of Contribution Margin II Rate and Contribution Margin III Rate!

Historically, these rates were defined as percent of the previous Contribution Margin Value. We adapt the calculation to be in line with common practice in the market and with the Commerce Reporting Standard. Hence, Contribution Margin Rates will now be based on Net Revenue. The calculations change to:

  • "Contribution Margin II Rate" = "Contribution Margin II" / "Net Revenue"
  • "Contribution Margin III Rate" = "Contribution Margin III" / "Net Revenue"

If the current calculation is still desired in your particular use case, please contact your Key Account Manager to request the addition. In any way, we are always keen on your feedback, so let us know what you think!

New measures

More average measures:

  • Avg. Net Revenue per Item
  • Avg. Net Revenue per Customer
  • Avg. Contribution Margin I (OD)
  • Avg. Contribution Margin I (ID,RD)
  • Avg. Contribution Margin I per Item (OD)
  • Avg. Contribution Margin I per Item (ID,RD)
  • Avg. Contribution Margin I per Customer (OD)
  • Avg. Contribution Margin II
  • Avg. Contribution Margin II per Item
  • Avg. Contribution Margin II per Customer
  • Avg. Contribution Margin III
  • Avg. Contribution Margin III per Item
  • Avg. Contribution Margin III per Customer

New: Cost of Goods in Orders

Cost of Goods in Orders can now be delivered via several interfaces (e.g. Generic).

Improvements to Interfaces + New Data Model on Dashboards


We will soon publish a more detailed post regarding product-sided changes due to GDPR. For now, we just like to inform that we added an opt-in to the App to collect your agreement for tracking user behavior within the App.

Salesforce Commercecloud Cartridge

  • Added setting to reload all customer profiles every x Days to ensure GDPR compliance.
  • Added setting to load products from multiple catalogs for organizations with multiple relevant catalogs.
  • Added feature to load prices only from specified price books to shorten load times.

Magento Interface

  • Added shipping date
  • Added customer first and last name
  • Reads default product categories for product categories in minubo

New Data Model

We are busy to upgrade our current Dashboard features. As preparation we adjusted the old metric names from dashboards to the new measure names of the minubo data model. Due to this change you will see that widget presets and titles of existing widgets may have changed. We will also add a tool tip shortly to improve readability and allow for comparison of old and new measure name. We currently plan to release the new Dashboards in Q3 2018. With this upgrade all measures of the new minubo data model will be available in Dashboards as well.

Spryker Interface and real time processing

minubo welcomes Spryker

We finished important steps for a Spryker integration. The new interface is a direct connection to the well-known commerce OS based on a live event stream.

minubo becomes real time

We made big steps towards real time processing of the event stream data in the Newstore environment! With real time, we cut the time from data collection to data analysis and thereby allow users to react in a more timely manner.

Generic interface improvements

The Generic Transaction Costs and Loyalty Points tables now allow data updates via Update Date. This reduces the necessary effort to update data by incremental data delivery.

Good to know

Predefined time periods now include "All time to yesterday" and "All time and next year". These time periods simplify analysis over large time frames with self-adjusting end of time period.

Data model improvements and user management

Improvements to the Data Model

  • Offline Touchpoints: Marketing Costs can now be mapped to offline touchpoints. This is important for all customers who deliver offline touchpoints and want to analyze the ROI of their offline activities. Marketing costs for touchpoints can be delivered via the marketing cost interface and be mapped to orders or touchpoints through various marketing measures.
  • Google Analytics Currency Conversion: Marketing Costs from Google Analytics profiles in a foreign currency other than the configurated minubo target currency can now be automatically converted into minubo target currency.

Improvements to the User Management

  • User Re-activation: We finalized the login customer status management so that user administrators on the customer side can safely activate and re-activate users via the user management system within the settings area in the app.

Custom Heartbeats Released

We finally release Custom Heartbeats.

In the Heartbeats section you know find the "Configuration" area where you can crate new custom defined heartbeat alerts via "Create New Config":

Custom Heartbeat Creator.png

For data-driven organizations, monitoring relevant business metrics and processes plays a crucial role. However, it takes a lot of time to design and implement an automated alerting system.

With the further development of the Heartbeat feature, known as the new Heartbeat Configurator, it is now possible to define your own alerts and align them to individual use cases – tailored to your own personal work routine: You define exactly which aspect of your business you want to monitor, with which key figure, over which period of time, and once the conditions for the alarm have been met, you are proactively informed by the Heartbeat.

Set up your new custom heartbeat now:

In case you have questions you find help here:

Further questions? Contact us at

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