Tech updates, new measures and more data

New measures

  • "Order Profit" is the expected profit from an order before invoicing. When the time between order and invoice is large, this measure supports profit forecasting!
  • "Original Merchandise Value (SKU Level) (excl TAX)" is the original merchandise value excluding tax of each SKU. This measure is particularly relevant for US customers as list prices are typically specified without tax.
  • We continue out phasing the old measure model by deactivating old feeds / web pivots to force migration to the new measure model.

More Data

  • Stores / POS have been added to the sales channel hierarchy. Each store can be specified by name, with two generic store attributes and an owner.
  • Transaction Costs: Fulfillment and payment costs can now be delivered via the generic interface for each invoice position.
  • Amazon FBA / FBM costs The Amazon FBA FBM cost interface now includes additional fees of type Refund and Chargeback for complete cost overview.

Tech update

  • We moved the minubo app to Elastic Search 6 to increase load performance for our users and save time in the daily processing jobs.

Custom Heartbeats

We are close to releasing a new feature:

Custom heartbeats allow you to monitor your favorite Key Performance Indicators and to get alarms whenever your alert condition is met.

For example, monitor the return rate of top-performing products and get notified when something really needs your attention!

Contact your Key Account Manager to be the first to use custom heartbeats!

Again, improvements around the app

We are still busy migrating to new measure names, further implementing our rights & roles permission system and improving our Store Monitor App.

Interface Improvements

  • The generic interface now support to deliver original merchandise value per item on the sales order position. This is a crucial steps towards easier integration of multiple price lists.
  • Generic enrichment now has an option to overwrite all values of a target field with empty before enriching. Before, enriching only some values of a field would lead to a mixture of old and new values.
  • The ETL process now handles multiple cost interfaces now which allows you to integrate costs from as many sources as you like.

Improvements around the app

We work on further rolling-out the new measure names throughout the entire app.

New measure

  • We added a new measure: Avg. Original Merchandise Value per Item Ordered
  • This measure helps understand the average item value in your customers' shopping baskets before price reductions, discounts and invoice- or return-effects.

Update Process

  • Added additional monitoring to our daily data processing to identify problems early and be able to inform you more effectively.

Soon we will release a new feature for you to create your own heartbeat alerts to become aware of changes in your business pro-actively. Stay tuned.

Improvements around the app

Feature improvements

  • Customer Segmentation Export now supports all customer related measures.

Update Process

  • Added data validation tools to our data processing to further improve reliability of our nightly data processing.

Generic Interface improvements

  • It's now possible to plan budget values on Campaign Level in our marketing template.
  • Added City and Country of Delivery to our Generic Interface.
  • It's now possible to deliver "Number of Packages" via our Generic Interface.
  • Improved customer data enrichment with multiple fields (e.g. Customer Group).


  • We've added Loyalty Points to the minubo data model. This update includes the new attribute Loyal Program Type and the new measures Basic Loyalty Points and Bonus Loyalty Points
  • Loyalty Points can be delivered via our Generic Interface on Order Position level. Talk to your Key Account Manager regarding the details.

Segmentation Export User Interface

We are pleased to announce that as of today, the segmentation export user interface can be used. Our customer segmentation is a powerful feature that initially lacked one core functionality: scheduling an export. There is now a button that leads you to the exports of a segmentation:

In the "Exports" section, you can define a custom export for that segmentation. You can export any customer attribute and any order measure, as well as custom fields with custom values and the export date. The scheduling works the same way as scheduling a dashboard. The export then is placed on our ftp server. Talk to your Key Account Manager for the optimal setup of your segmentation exports.

Also, read our blog post for some last minute christmas tips regarding escaping the discount trap.

Next Generation of the minubo Data Model

We're happy to announce that we started to roll out the new minubo data model. This is a big step to further increase our consistency and comprehensibility in terms of measure naming. This also helps us to maintain the data model a lot easier than the previous one.

The initial roll out was happened only for the feeds. What does this mean:

  • Feeds that are created after December 1st will automatically use the new data concept. This means that for all newly created feeds you will only see the new names and measures.
  • Until further notice, existing feeds will keep the old terms and names for the measures. During the two-month transition period, it will be possible to optionally switch between the new names and old names for existing feeds. But watch out: Once you switch to the new names and save the feeds, all deprecated measures are removed from the feed and will not be added back even when you switch back to the old names.

To assist you with the new measure and attribute names, we've created a change index.

For more information, please read our blog post or talk to your Key Account Manager.

Improvements around the app

  • [User Management] We added a migration process to migrate private dashboards, feeds, webpivots and segmentations when deleting an user.
  • [Rights and Roles] We are working on the first prototype for our new rights management system. Stay tuned!
  • [Segmentation Export] We have developed a front end solution to set up automated segmentation exports. This features will be available soon. Ask your KAM.

User Management

We're happy to announce that we added User Management to our application. This feature allows you to:

  • create new users. Newly created users are invited to minubo and are eligible to use minubo after they complete the registration process.
  • set expiry dates for users. Users that exceed the expiry dates are automatically disabled (but not deleted!).
  • assign them the right to use Feeds.

Before you can use this feature, talk to your Key Account Manager to enable you as an administrator user. You can reach the User Management area by clicking on the "Account" symbol, "Settings" -> "Logins".

Improvements around the app

  • [Interfaces] We have added a new interface to get data from eFulfilment to minubo.
  • [Interfaces] You can now deliver web touchpoints via our generic interface to pull data from any webtracking system (like Adobe Webtracking, for example)

No published changelogs yet.

Surely minubo will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree