πŸš€ Arrange Adsets in Recipe by Type, Shareable link for Report Page, and more!

Hello Leafers! On this release we fixed 14 bugs 🐞 and made 6 feature improvements! 🌟


πŸŽ› Arrange Adsets in Recipe by Type

This new upgrade to the Audience Adsets section of the Review page will give you more flexibility and improved visibility of your audience lists. πŸ’₯

You will find 2 new dropdowns.

The first one, located in the top right corner will allow you change the Audience Lists that are displayed on the recipe.

Arrange-AdSets-1.png

The available options are:

  • Targeted Conversions
  • Quality Engagement
  • High Reach

The second dropdown, located above the Adsets (to the right) will allow you to change the view, so you can choose the one that fits your needs the best.

Arrange-AdSets-2.png

There's 5 options:

Funnel view

The Funnel view will divide the Adset Recipe into 3 groups:

  • Top of funnel: Outreach
  • Middle of funnel: Interaction
  • Bottom of funnel: Customer

Type view

The Type view will divide the Adset Recipe into 4 groups:

  • Facebook
  • Instagram
  • Pixel
  • Interests

Ranking view

The Ranking view will show a single list of audiences ranked top to bottom.

Category view

The Category view will divide the Adset Recipe into 3 groups:

  • Custom Audience
  • Lookalike Audience
  • Detailed Targeting

Relation view

The Relation view will divide the Adset Recipe into 2 groups:

  • New
  • Existing

Example showing Funnel view:

Arrange-AdSets-3.png

Note: If you import a new custom/lookalike audience, it will appear under a new "Imported" section in any of the views (except for the Ranking view, where it will appear at the end of the list).

This is such a useful feature to help you see the recommended audiences for each campaign objective, and change them to best fit your campaign. πŸ’ͺ


πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Update Adset Recipe Audiences

We've added 2 new key audiences to the Adset Recipe:

  • All Website Visitors - Last 30 Days
  • All Website Visitors - Last 90 Days

New-Audiences.png


πŸ”— Shareable link for Report Page

Share those amazing campaign results! 🀩

This new feature makes it possible to generate a public sharing link from your report that you can share with anyone you want.

The people you share the link with don't need to have a Leaf Grow account or log in to view it. They will be able to view all the data from the report, as well as hover over texts and images of the Creative Performance section to see them in a larger size.

To share the report, click on the "Share" button in the top right-hand side:

Share-Report.png

Share-Report-2.png


🐞 Important Bug Fixes

  • Custom Audience section was not showing β€œNo Audiences” toast message
  • Conversions section was not loading appropriately
  • When refreshing the Report Setup page, it was redirecting to the first ad account on the list
  • Creative Performance section was not loading appropriately
  • Reports: the 3 Second Views section showed β€œ0%” for all
  • Searching audiences in Ad Accounts was crashing
  • Plus a few minor fixes & improvements

πŸ€“

A vegan and SEO marketer walk into a bar…

Who talks about organic first? πŸ™„

Thanks for reading our release note, have a nice day! See you on the next one!

πŸš€ Reports, Exclude Audiences, and more!

Hello Leafers! On this release we fixed 12 bugs 🐞 and made 6 feature improvements! 🌟


πŸ“ˆ Reports

Reporting just become so much easier and faster! Our new report creation feature will let you aggregate data from several campaigns into 1 single report.

How does it work?

You will find a new tab in the platform called Reports.

Reports-1.png

It will open the Reports dashboard, and from here you'll be able to create a new report as well as searching and accessing your previous reports.

Reports-2.png

When you click the Create Report button, the Report Setup screen will open. It has 5 sections to help you define the specifics of your new report.

  1. Select Ad Account

Choose the ad account you'd like to pull your campaigns data from.

Report-Setup-1.png

  1. Select Campaign Type

The reports are created by aggregating data from campaigns of the same objective. Here you can easily choose the campaign type.

Note: If you select "Conversions", you will later need to select a "Conversion Event" in order to generate the report.

Report-Setup-2.png

  1. Select Campaigns

In this section you'll be able to easily add all the campaigns you want to include in the report.

Report-Setup-3.png

  1. Select date-range

Choose from one of the pre-selected options (eg. Last 30 Days, Last 7 Days, Yesterday, etc.) or select a custom date range.

Report-Setup-4.png

  1. Report Name

Type a Name you'd like to give to this report.

Report-Setup-5.png

That's it! Just click Create and your new report will appear in the Reports dashboard. πŸš€

Now you can open the report and view all the aggregated campaigns' insights:

Report-1.png

A perfect way to view and save your campaigns' progress! πŸ“ˆ


πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Exclude Audiences

We've made it a lot simpler to exclude audiences from your ad sets!

On the Review page (of the campaign builder) you will see at the top the Audience Adsets section. Here you will find a new 'arrow' button at the right hand side of each Adset.

Exclude-Audiences-1.png

Click the button and the option to exclude audiences will appear. You can select from the dropdown one or more audiences to exclude. These can be custom and lookalike audiences.

Exclude-Audiences-2.png

Using Bulk Exclusion

What if you want to exclude an audience from every adset?

We've got you covered! You will find a new section called "Exclude Audiences from the campaign" where you can select from a dropdown one or more audiences you would like to exclude from all adsets. This will save you a lot of time. ⏰

Exclude-Audiences-3.png


πŸ€“

What's a pirate's favorite thing about marketing? πŸ΄β€β˜ οΈ

Thee arrrrrrROI!

Thanks for reading our release note, have a nice day! See you on the next one!

πŸš€ Date-Range Insights: Part 2, Conversion Metrics, and more!

Hello Leafers! On this release we fixed 12 bugs 🐞 and made 6 feature improvements! 🌟


πŸ“… Date-Range Insights

Part 2 of our Date-Range Insights feature is here!

Comparing and analysing insights over time is essential to understand the performance of your campaigns and test if your optimisations are having a positive impact. All this data can be difficult to digest, and that's why we've created a simple yet effective way of displaying this data. πŸš€

The Overview graph in the Insights dashboard now includes % indicators next to the metrics, showing whether there has been an increase or decrease in the numbers during a specific date-range, compared to the previous one.

In the image below, you can see for example how the Landing Page Views have increased 12% in the last 7 Days compared to the previous 7 Days.

Date-Range-Insights01.png

Data for the other available Date-Ranges is now displayed underneath in a new table, allowing you to view in detail your campaign performance over time. πŸ“ˆ

Screenshot 2020-04-07 at 18.47.59.png


πŸ›’ Conversion Metrics

The Conversions section of the Insights dashboard highlights the most important events of your campaigns (Sales, Traffic, etc). πŸ”’

We've included 4 more events to make this section even more insightful for you. πŸ‘€

  • Contact
  • Subscribe
  • Cost Per Added To Cart
  • Cost Per Initiate Checkout

Conversions-Events.png


πŸ“ Size & Type of Interest

When selecting interests, it's important to pick the ones that you think are going to perform best depending on your campaign objective.

Today we are adding a new feature which displays the size and type of each interest. πŸ’₯ Very helpful info when choosing the best possible interests!

You can find it on the right hand side of the interests on the dropdown:

Interests01.png

And also when you hover over the "suggested" or selected" interests:

Interests02.png


▢️ Media Icons

We've introduced new icons next to the creatives in the Media section of the Insights dashboard to identify easily if it's an image or a video when you're looking at the data. ✌️

Creatives-Icon.png


πŸ€“

What's a marketer's favorite drink?

Brand-y πŸ₯ƒ

Thanks for reading our release note, have a nice day! See you on the next one!

πŸš€ Turn ON/OFF Ad Creatives, Bulk Selection of Suggested Interests, and more!

Hello Leafers! On this release we fixed 7 bugs 🐞 and made 3 feature improvements! 🌟


🎚 Turn ON/OFF Ad Creatives

We're really happy to share with you this new feature! 🀩

We've received great feedback from many of you of the Best Performing Creatives section of the Insights dashboard, so we've taken it to the next level by adding the possibility of turning ON/OFF any specific creative.

The new toggle will turn ON/OFF all the ads in all the adsets of that campaign that have the same creative.

This works for the following ad creative types:

  • Image
  • Video
  • Text
  • Headline
  • Description
  • URL
  • CTA

This feature will allow you to optimise your campaigns even further and perform in seconds an action that could take many hours to do manually! ⏰πŸ’ͺ

Toggle.png

The image above shows an example of the toggles in the Media section and below in the Text section.

Text-Toggle.png


🧳 Bulk Selection of Suggested Interests

Speaking of amazing 'time saving' new toggles, we've introduced a new feature in the Interests section of the Audience page (in the campaign creation) that helps you select interests faster. ⚑️

Turning ON Bulk selection mode will allow you to:

  1. Select and add several of the suggested interests at the same time.
  2. Add all the suggested interests at once.

Select-Interests.png

We love creating functionality that makes the heavy lifting while saving you time, and this one does exactly that! 😍


🐞 Important Bug Fixes

  • Some of you experienced an issue where the Media section of the Best Performing Creatives insights was not displaying all the existing posts (creatives). This has been solved now! πŸ› 

πŸ€“

Why do content marketers constantly feel cold? πŸ₯Ά

They're surrounded by drafts πŸŒ¬β„οΈ

Have a nice day! See you on the next release!

πŸš€ Date-Range Insights, Best Performing Adsets, and more!

Hello Leafers! On this release we fixed 16 bugs 🐞 and made 8 feature improvements! 🌟


πŸ“Š Date-Range Insights

As campaigns get optimised or other factors change, results might vary which makes it very important to be able to see and compare the campaigns' performance over time.

We are introducing a new feature to help you with this. πŸ’ͺ

In the Overview graph of the Insights page you will find a dropdown in the top right corner including the following date range options:

  • Today
  • Yesterday
  • Last 3 Days
  • Last 7 Days
  • Last 14 Days
  • Last 30 Days
  • Last 90 Days
  • Lifetime
  • Custom Range

DateRangeOptions.png

If you select "Custom Range" you'll be able to pick the exact days:

DateRangeCustom.png


πŸ“ˆ Best Performing Adsets: Open Ads

We made it easier to access the Ads from your Adsets!

In the Best Performing Adsets section of the Insights dashboard, you can now click on an Addset name and a new tab will open with all the Ads from that selected Adset in Ads Manager.

AdSets.png


🐞 Important Bug Fixes

  • The Audience graph in the Insights is now displaying correctly in the PDF/Print Preview.
  • Revenue is now showing the correct results for all campaigns in the Insights dashboard.

πŸ€“

Why do taxi drivers make good content marketers? πŸš•

They can really drive in traffic.

Have a nice day! See you on the next release!

πŸš€ Ad Level Pixel Insights, Best Performing Adsets, and more!

Hello Leafers! On this release we fixed 16 bugs 🐞 and made 12 feature improvements! 🌟

Note: This is the first release from a new process we're implementing in our Product & Tech teams. It will allow us to make big releases every 2 weeks including new features and bug fixes. πŸ’ͺ So stay tuned!


πŸ“ˆ Ad Level Pixel: Insights

Part 1 of our Ad Level Pixel feature released a few weeks ago made it possible for you to launch Reach, Link Clicks, Post Engagement, Video Views & Brand Awareness campaigns, and retrieve data on which events are being triggered inside your website. This is something that previously was only possible when launching a Conversions campaign.

Today we are releasing Part 2 which allows you to see all this data in the Campaign Insights. We've created a new section called "Conversions" which tracks the following events:

AdLevelPixelInsights.png


πŸ“Š View Best Performing Adsets

We've added a new table to the Overview section of the Campaign Insights page. This table will display data for the Best Performing Adsets. It will give you an improved glance of the campaign's performance!

AdsetsInsights.png


πŸ” Search Table by Name

If you've launched many campaigns already, you probably have noticed that finding a specific campaign in the Campaign Dashboard can take a while. Those days are over! We've introduced a new Search at the top of the table which will allow you to filter by campaign name, to find any campaign fast and easily!

This applies to both Campaigns and Audiences πŸ‘πŸΌ

SearchCampaigns.png


πŸ”­ Zoom on Media

Since we released the table for Best Performing Creatives it's proven to be very helpful for many of you and we're very happy for that!

We were displaying the creatives thumbnails with the same size of the table rows to make it easier to read the data on the columns and compare between creatives, but sometimes this meant that it was difficult to look into the details of the creatives. That's why we've introduced a new functionality which allows you to hover on the thumbnails and open a larger version of the creative. 😎

ZoomOnMedia.png


πŸ–Ό New Placements Guides

Facebook constantly makes changes to their available placements and the way different creative sizes display in every placement. To make it easy for you, in the Media section of the Ad Content page (for any campaign type) there is a link to the Recommended Image Specs and when you click, an option to view the Leaf Grow Placements Guide.

We just updated all the Placements Guides with the latest Facebook changes! So they're at hand when you need them. πŸ’₯

PlacementsGuides.png


βš™οΈ Facebook Marketing API 6.0

Speaking of Facebook changes, their latest Marketing API is version 6.0 so as always we made it a priority to keep up to date with their latest version. βœ”οΈ


🐞 Important Bug Fixes

  • If you duplicated a campaign, and removed the "Create New Ad" section, it would still launch with those ads.
  • New Video Views campaigns where crashing or not uploading media when trying to add a large video file or when uploading many videos at the same time.
  • The URL input kept glitching on the Ad Content page.
  • When choosing to create a new App Installs campaign, some apps where not appearing in the dropdown of the Apps section of the Campaign Setup page.
  • Also when choosing to create a new App Installs campaign, if you had more than one app, it only allowed you to select the first one.

All these bugs and many more have now been fixed πŸ› 


πŸ€“

I made a joke about organic reach on Facebook…

Nobody got it.

Have a nice day! See you on the next release!

πŸš€ Age graph fix, and more!

Hello Leafers! On this release we fixed 3 bugs! 🐞


Important updates:

Today marks Leaf Grow's 100th release! πŸ₯³

100

Thanks for joining us on this journey! πŸš€

We've fixed a few minor bugs like one were the 'Age' graph in the Insights was displaying data incorrectly and made some UI improvements to make your experience in the platform better. πŸ˜€

Have a nice day!

πŸš€ Ad Level Pixel, and more!

Hello Leafers! On this release we fixed 2 bugs 🐞 and made 2 feature improvements! 🌟


Important updates:

Ad Level Pixel πŸ“‘

Previously, the only way to know & measure the effect of campaigns on your user's behaviour (after clicking an ad and landing on your website) was through Conversions campaigns and its tracking pixel.

Today we are implementing a new feature called Ad Level Pixel which makes it possible for you to launch Reach, Link Clicks, Post Engagement, Video Views and Brand Awareness campaigns, and still get data on which events are being triggered inside your website.

This is a biggie. This pixel data will allow you to see information about who purchased, added to cart, completed registration, and many other user behaviours on your website, which will help you understand even further the actual effect of your campaigns.

To make this possible we've added the pixel to the campaigns at the Ad Level.

Ad Level Pixel.png

As you can see on the image above, on the Review page of the campaign creation, you will find a new section called β€œInsights & Reporting”. If you click to turn the toggle ON, a dropdown will appear with a list of pixels you have access to. And just like that, you'll be able to track any type of campaign! πŸ’‘


πŸ€“

Spiders should own the internet.

After all, they are very talented in web design πŸ•ΈπŸ•·

Have a great day!

πŸš€ Best Performing Creatives, and more!

Hello Leafers! On this release we fixed 7 bugs 🐞 and made 2 feature improvements! 🌟


Big Release Alert 🚨

Today we are introducing Best Performing Creatives πŸš€πŸŽ¨

So what is this new feature?

When you open your Campaign's Insights you will find a new section called Creative Performance. This section will display several result tables where you will be able to see the best performing:

  • Media (Images & Videos)
  • Text
  • Description
  • Headline
  • CTA
  • URL

Best Performing Creatives.png

This is a very helpful feature not only for reporting but also because it will give you a much clearer glance into which creatives are performing best and based on them easily design/draft new variations. πŸ’₯


πŸ€“

Why are digital marketers good actors?

They nail impressions! πŸ¦ΈπŸΌβ€β™‚οΈ

Have a great day!

πŸš€ App Installs URLs, and more!

Hello Leafers! On this release we fixed 4 bugs! 🐞


Important updates:

When using URLs in your campaigns there's something important to notice: πŸ’‘

URLs for downloading apps (links to the App Store or the Google Play store) can only be used with App Installs campaign type. πŸ“²

If you try to use those kind of links in a Link Clicks campaign for example you will see a notification saying "App URLs are only supported by App Installs campaign objectives."

Apps URLs.png


πŸ€“

What's Forrest Gump's internet password?

1Forrest1 πŸƒβ€β™‚οΈ

Have a great day!