Hello Leafers! On this release we fixed 17 bugs 🐞 and made 3 feature improvements! 🌟
Audiences are one of the most important components of any campaign.
So we wanted to bring your Audiences closer to you! 🤩
In this new release, you will see a new sub-tab called "Custom & Lookalike" when you click on the "Audiences" tab in the top bar of the Campaign dashboard:
This will open a table which will show you all the existing Audiences that belong to the Ad Account selected in the dropdown. From this first dropdown you can choose any of the Ad Accounts you have access to.
On the second dropdown, you will be able to filter the list of Audiences by "All Audiences", "Custom Audiences" and "Lookalike Audiences":
This makes it so much easier to find and filter all your Audiences! 🙌🏼
Moving on to the table, you will be able to see the following information about your Audiences:
The small dot in the first column will tell you the Availability of that specific Audience. If it's green it means the Audience is "ready" and if it's red it means "not ready" to be used. If you hover on the dot you will see further information, for example this one which is not available:
In the Name column you will see the full Audience Name and below the Source (if it was created in Facebook for example or a different source).
Then on the Size column you will see how big the audience is (how many people). When an Audience is smaller than 1,000 people then it will say "Below 1,000".
Finally, the Type column will tell you whether it is a Custom Audience or a Lookalike Audience. It will include as well additional information for Custom Audiences like the sub-type, for example: Conversion Event, Instagram Engagement, Website, etc.
So, what if you want to edit any of those Audiences?
There is a button in the top right corner "Edit Audiences" that will let you do just that! 👌🏼 It will redirect you to a new tab on the browser which will load Facebook’s Asset Library.
One more thing! 👀
As you can see there's also a "Create Audience" button that will guide you to the right place to create new Custom Audiences:
This is the foundation for selecting other sources to create the Audiences from, which is ⚡️coming soon⚡️ (shhh 🤫) as well as being able to create new Lookalike Audiences! 😎
Digital Marketer: Can't we just use AI to manage our sales funnel for us?
Alexa: I found four places that sell funnel cakes close to you.
Have a great day!