What started as small improvements ended up being our major design update since we launched Encharge. We're happy to share that we have completely overhauled the UI of the platform. 150+ files were changed to improve the usability, user experience, and visual aesthetics of Encharge.
Feel free to log in to your account and take the new Encharge for a spin. Don't worry, everything is the same old Encharge, just more beautiful and easier to use.
In the following sections, we're going to unpack the many changes and improvements we did throughout the platform, so keep on reading if you're a design-driven person or just curious to see what has changed in your Encharge account.
A brand new design system
In the last year, we have rolled out dozens of new features and integrations. Pushing out new things quickly has inadvertently made us cut corners when it comes to the design and UX aspect of the platform. The end result was various inconsistencies that made the app look unprofessional or even hard to use at times.
To tackle this challenge we came up with a new design system for colors, icons, empty states, and more. Everything was outlined in Sketch and later implemented as reusable items in Bootstrap. This helped us unify the whole experience and make the app more cohesive.
Improved Flow Builder
If you head out to the flow builder and start adding steps, you'll notice that everything is bigger and looks more consistent. We increase the size of the draggable steps and their font while minimizing unnecessary white space. You can also see the new color system in practice.
We also changed the icons of some of the steps like A/B tests, Lead Scoring, and Facebook.
We have also improved the UI of step link options:
Improved Segment Creation
We made all fields in the segment creation process bigger and added icon colors to match the respective colors of the in the flow builder — green for events, purple for segments, and so on.
Improved Folders UI
We optimized the space of folders and made the dragging experience smoother.
Unified Add Button
We unified the look of the Add button across Emails, Flows, People, Custom fields, and other sections.
New Empty States
We added beautiful, actionable empty states for each section of the platform.
Dozens of bugs fixed We went through the whole platform and fixed dozens of bugs and visual gremlins so you have the smoothest experience across the board.
We hope you like these improvements :)