ContentCal release notes
ContentCal release notes

June 14th, 2021





👍 ‘Like’ posts in ContentCal Engage

You now have the ability to show your appreciation to those that have mentioned you or commented on your post by ‘liking’ their message on Twitter and Facebook. For Twitter, this appears as a ‘heart’ icon and a ‘thumbs up’ icon for Facebook.

Note: This feature requires access to the ContentCal ‘Engage’ product. Find out more here:

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May 28th, 2021





📱 Publish via Mobile option for Instagram

For certain Instagram posts, like Stories, Carousels, and IGTV, you'll need the ContentCal mobile app in order to publish these posts.

Our latest improvement allows you to elect to publish your post via the mobile app (even if it's viable for auto-publishing), giving you ultimate control as to how you'd like your content to be published. This will simplify posting Stories, Carousels, and IGTV as well as allowing you to make use of native Instagram features such as Location Tagging and People Tagging.

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May 18th, 2021





⏱ Backdated posts

It is now possible to add posts to times/dates from the past. This means that you can backfill your Calendar with social posts and Articles if you wish to keep a record of what you have done historically.

To add, simply click on a date from the past within your Calendar to create a backdated post. If you wish, you can change the date on your backdated post to one in the future and schedule your content to publish.


May 5th, 2021





📝 Alt text

You can now add alt text to your ContentCal posts to make your content more accessible to those with visual impairments.

Alt text can be added to posts for Facebook, Twitter, LinkedIn, any posts from Custom Planning Channels, and to posts within the Content Hub. It can also be added to Instagram posts, although we won't be able to publish the alt text for this channel.

To get started, simply upload an image or gif to a post, select the '…' option, and then 'Add alt text'.

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April 8, 2021





💬 Engage

Engage is our newest addition to the ContentCal suite of products, allowing you to manage social media mentions, comments, and DM's from one central inbox.

What's new

  • Save time switching between accounts with all conversations from Twitter and Facebook in one central inbox
  • Organize messages by assigning tags and sorting them into folders


  • Assign conversations to the best-placed person to respond, with a simple tag
  • Use internal notes and mentions to collaborate with your wider team, and provide the most accurate and helpful replies


  • Resolve issues before they escalate by prioritizing urgent messages
  • Receive inquires and messages in real-time, directly to your Engage inbox the second they arrive

April 1, 2021





🏷 Tagging historical posts

You are now able to add Category Tags to previously published posts. Organize, sort, and filter your content by category, even if that post was published without a Tag.

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March 31, 2021





📸 PNG to JPG Conversion for Instagram

Images uploaded in PNG format for Instagram will now be automatically converted to JPG. This will make the format of your posts less of a concern when auto-publishing content to Instagram.

⏰ Post times on month view

You can now view the scheduled time of your post in month view by hovering over the post in question.

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👋 GIF's on LinkedIn

ContentCal now supports the publishing of GIF's on LinkedIn.

👩‍💻 Articles Improvements

Clearly see who created and updated an Article.

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March 29th, 2021





📈 Advanced Analytics

Advanced Analytics is our more comprehensive analytics offering, for those who need an extra level of detail to assess audience, competitors, and overall content performance.

What's new

  • View analytics for your website, Facebook page, Twitter account, Instagram business account, LinkedIn pages, Youtube channel, Twitch account, TikTok ads, Facebook ads, and Google ads
  • Use visual charts and graphics to see engagement levels, audience demographics, competitors, individual posts, Story performance, and Hashtag usage.


  • Assess data within a chosen date range, with the option of going back as far as 12 months (2 months' data will be backfilled when you connect your accounts)
  • Compare data with that of your top competitors
  • Review content performance on a post-level basis
  • Generate personalized, branded reports that can be automatically sent via email on a monthly basis


To get started with Advanced Analytics, contact or message us through live-chat

February 3rd, 2021





📸 Automated Instagram Publishing

Following Facebook's Instagram Content Publishing API launch, we are proud to announce that ContentCal now has the ability to auto-publish content to your Instagram feed, significantly simplifying your content publishing workflow.

What’s new?

You can now create, plan, and publish all of your single-image and single-video Instagram content through ContentCal, without needing to set up a Zapier integration, or make use of our mobile app.

This means that publishing to Instagram is now just as simple as publishing to Facebook, Twitter, or LinkedIn via ContentCal. 🎉

*Story posts and multi-image posts can still be published using our mobile app

*Each account is limited to 25 auto-published posts within a 24-hour moving period


November 17, 2020





📚 ContentCal Articles

Introducing our long-form content feature, allowing you to plan and create newsletters, blogs, press releases and much more, all from within ContentCal.

What’s new

Bring all of your content into one place and create longer pieces using our rich text editor within Articles. You’ll still be able to follow your usual approvals process, too.


Save time using Articles

91% of users we surveyed said they find it time-consuming or frustrating to use multiple tools to create their long-form content. That’s why we’re simplifying the process and giving you some of that precious content creation time back.