You can now target a subset of your audience on LinkedIn!
Due to LinkedIn's limitations, the audience you are targeting must have at least 300 followers.
To target a particular audience, open the 'Target Audience' section:
- If broadcasting, click the target icon under the text area.
- If creating a new content piece, you will find the targeting information in the 'Publishing' tab.
Any audiences you create will be saved to your account so you can easily reuse them. Any updates that you make to an audience will propagate to old content to ensure you are always targeting the right people on social media.
Give it a try and let us know what you think!