Location tagging and gallery images for Instagram

We've just released two improvements to help you with your Instagram posts!

1) You can now add a location when you schedule a post directly to Instagram from your Buffer dashboard.

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2) You can now schedule up to four gallery images. We can't post these directly on your behalf; we'll send you a reminder instead.

For more details about reminders and how Buffer works with Instagram, feel free to read this knowledge base article.

Complying with new Twitter rules

Twitter recently announced changes to their platform to prevent people from misusing multiple accounts to artificially amplify a message. Specifically, their changes mean you can no longer post to multiple Twitter profiles at once from any third-party tool, including Buffer.

To comply with Twitter’s terms of service, we’ve made an adjustment to Buffer so that you will only be able to schedule content to one Twitter profile at a time. You will still be able to schedule content to multiple Twitter profiles with one Buffer account, just not the same message to multiple Twitter profiles simultaneously.

This message will appear any time you try to share to multiple Twitter profiles:

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Although these kinds of changes can be a little disruptive at first, we think this is great news for the Twitter ecosystem, and we believe that our new composer experience is a small step towards helping marketers create authentic content.

Learn more about the new rules.

We’re currently exploring solutions to make posting unique content to multiple accounts easier and streamlined while doing the right thing by the Twitter community. For example, we have plans to help you create unique content for multiple Twitter posts in the same composer session and are exploring ways to help you easily schedule retweets for related accounts.

We’re keen to be very mindful of how a change like this might impact you and, as always, we’ll be listening to your feedback about how we can best serve your needs moving forward.

Customize your posts for each platform

We’ve now fully rolled out a new and improved version of the Buffer composer that allows you to create unique posts for each social platform - all in one place and all in one go!

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With this new experience, you can do things like mention other Facebook pages, add hashtags for Twitter, share the perfect image to Instagram and much more! The goal is to help you create authentic and engaging posts for each platform in a quick and easy way.

Learn more about the benefits of customizing posts.

Available on all Buffer Publish plans and coming soon to our mobile apps.

Schedule posts directly to Instagram

Woohoo! You can now schedule single-image posts to Instagram without having to manually finish the post in the Instagram app.

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For the moment, there are a few important limitations to what Buffer can post directly to Instagram. You can read more about those limitations here.

For any of your scheduled posts that Buffer can’t post directly, we’ll let you know after you create the post, and will send a notification to you via the Buffer app on your mobile device once the scheduled posting time comes around. In these cases, we’ll help you finish the post in the Instagram app, where you can add things like filters and photo tags.

Learn more about Buffer for Instagram.

Direct scheduling is available on all Buffer Publish plans.

A clearer way to manage your Posting Schedule

You might have already spotted this in your Buffer dashboard! 👀

We’ve made a few changes to how you can manage the Posting Schedule for a social account, which we hope is clearer and easier. It’s a simplified view of your entire schedule, with the ability to turn days on or off with a single click.

We’ve also moved the Posting Schedule to the Settings tab for each social account, to help keep the dashboard neat and tidy.

You can learn more about how to set up your Posting Schedule in our knowledge base over here.

280 characters for Twitter

Hooray! You can now create Twitter updates with up to 280 characters in both the Buffer dashboard and browser extension!

For our mobile friends, the update is also available in our Android and iOS apps. 😊

Pause your queue

We've learned how important it is to mindful of how a pre-scheduled social media post might be received when breaking news and events are happening in real time around the world.

Now, you can pause your queue using a simple button in the Settings menu whenever it feels right to do so.

This will temporarily prevent any posts in that queue from being published to a social media account, giving you time to decide when it's the right to resume sending out posts. 🌏 ❤️

P.S. We're in the process of adding this feature to our mobile apps too. It's available now for Awesome and Buffer for Business customers, and will be available to all in our next mobile releases.

Read the FAQ about the pausing your queue.

We're excited to share Buffer enhancements big and small with you!

Hi there!

Thank you so much for inviting Buffer to be part of your social media success. We'd love to commit to building the very best social media marketing products for you!

This page is one small way to let you see our progress toward a more dependable, more innovative, more better Buffer. 😛

From this point forward, we'll be excited to share any and all Buffer enhancements on this page so that you can follow along with us.

If you're curious about what's being built next, we'd love to invite you to peek at our transparent product roadmap.

Thanks for the love and support!

No published changelogs yet.

Surely Buffer will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree