BirdSend already has the “Preview Text” feature — the text that immediately follows the subject line. This is used to tease subscribers to open your email.
To take this a step further, we implemented a “blank line” Preview Text, that looks like this:
Why a blank line?
Can you guess?
Yes! So that your email looks different than all the other emails in the inbox — i.e. your email stands out in a crowded sea.