We’ve further categorized groups of email addresses that use custom domains.
E.g. john[at]mydomain.com, lisa[at]coolsite.com
First, we determine which mailbox provider they use (Google Workspace, Office 365, Yahoo, iCloud, etc).
Then we categorize them.
When we send email messages to these addresses, we further play by the rules of each provider to give us better delivery rates.
You can now change the font / text color of your email content. You're also able to highlight text:
There are only 2 organizations in the world that provide comprehensive email deliverability services to the mailbox providers.
SuretyMail is one them. The other is Validity.
SuretyMail is the original email deliverability company founded in 2003. Its founder, Anne Mitchell, is the one who coined the term “deliverability”.
What does this mean for you?
This means BirdSend’s mailing IPs have been included in SuretyMail’s “good senders” list. This list is used by mailbox providers, ISPs, and spam filters to decide where to put your email messages — inbox or spam folder.
Our mailing reputation was already great before we were certified. It’s going to get even better now.
When you have multiple topics and sub-topics to send emails about (which is common), some subscribers want to hear about some but not others.
Which is why we came up with The Subscriber Preferences Page.
The default setting in your BirdSend account when a contact wants to unsubscribe is to "unsubscribe from all topics/mailings".
With this new feature, your contacts can choose the topic(s) they still want to receive emails about and which topic(s) they want to unsubscribe from.
You do this via the "Subscriber Preferences Page" located under [Email Settings] -> [Unsubscribe Settings] -> [Let contacts choose which topics to unsubscribe from]:
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When setting up the [Main Topic] and [Sub-Topic], this is what it looks like from the subscriber's perspective:
I wrote a comprehensive post about this — showing you the strategy (thought process) and action steps on how to set up an effective Subscriber Preferences Page.
To constantly improve the tool, we’ve “profiled and scored” all email addresses in our database, based on their engagement with the email messages they receive.
This scoring helps us identify potential spam traps.
Moving forward, every email address is also going to be scored.
Many users activate our [Rules] feature to set up “if X happens, do Y” type of automation.
For example, an automation like this is pretty popular:
If contact is tagged with X, subscribe to sequence X.
We’ve improved the speed to make the automation faster in the backend → contacts receive sequence emails faster.
Contacts who were manually unsubscribed by the USER — the user can now restore/reimport these contacts into their account.
Previously they weren’t able to.
This feature came about when one of our users manually unsubscribed thousands of his contacts, but later changed his mind and wanted to undo his action.
It wasn’t possible at the time because we didn’t think users would want to resubscribe contacts after they’ve manually unsubscribed them.
Our thoughts were, “nobody is going to do this.” Clearly, we were wrong.
So we created this feature to accommodate scenarios like this.
You can now add a "preview text" for your email messages.
This is a short text snippet that shows up right after the subject line.
You can use this to further tease subscribers on why they should open your emails.
To enable this feature, near the bottom of your sequence or broadcast email -> [Advanced]:
Affiliates can now promote BirdSend by simply sharing this comprehensive guide to their audience. It's free and there's no opt-in required.
This means you're just recommending an awesome guide without any sales pitching on your part at all. Throughout the guide, BirdSend links are softly scattered where it makes sense to reference an email marketing tool.
Get your referral link by going to the Referral page -> [Links & Tools]:
