Previously when a contact unsubscribes, you unsubscribe him/her from your entire account completely.
This poses a problem.
Contact (let's say John) who wants to unsubscribe from topic A but still wants to subscribe to topic B -- has to unsubscribe entirely from your account… thereby resulting in you losing him as a contact forever. Imagine this happening to thousands of your contacts.
The problem above can be somewhat solved by using Automation Rules that goes like this…
- If contact clicks the link -- "click here if you do not want to hear about topic A again"
- Tag contact with "no more topic A"
Next time when you send emails about topic A, you exclude those who are tagged with "no more topic A".
However, not everyone is going to follow your instructions. There will always be people who click the footer unsubscribe link -- which, as explained above, is going to unsubscribe them from your account completely.
This is not ideal, as you’ll be losing subscribers who want to hear from you regarding other topics/interests.
With this new "unsubscribe from tag" feature that we've just released… when your contacts click the footer unsubscribe link, you can ask them to choose which specific topics they want to unsubscribe from.
How to set this up in BirdSend
1/ From inside your account [Gear icon] >> [Unsubscribe Settings] >> choose [Let contacts choose which tags to unsubscribe from]:
Then click the yellow [click here] button.
You'll be prompted to save your settings.
2/ Next you'll arrive at the following screen:
Feel free to customize the public-facing name and description for the respective tags (optional but recommended).
The public-facing name and description is what your contacts will see on the unsubscribe page. The clearer the name and description of the tag, the better it is for your contacts since they'll be able to decide which are the topics they want to unsubscribe from (and which ones to remain subscribed to).