Birdsend updates
Birdsend updates

Plain-text style design




We’ve just released the “plain-text style” design for email messages.

Tho it’s not really much of a “design”, I still have to attach the word “design”.


Otherwise there’ll be folks who think the “plain-text” I’m referring to is really plain-text — as in: old-fashioned plain-text emails from the 1990s 📺

But it’s not. Because true plain-text emails aren’t able to contain images & can’t track opens & clicks either.

The goal of the plain-text style design is to make the email content design as personal as it can be.

Just like how we’d write to a friend & they write to us.

When we chat, we just type & don’t use any kind of silly or fancy “design”.

Wanna try it out yourself?

If you’re already a BirdSend user, simply login to your account & create a new broadcast → choose “plain-text style”.

If you’re not a user yet, click here to get your free 7-day trial.

Clone an individual sequence email




Previously you were able to clone an entire sequence but not an individual sequence email.

With this update, you can now clone an individual sequence email:

This makes it quicker than copying/pasting from one sequence email to another.

More "time periods" to clean contacts




Previously, you were could clean contacts who did not open your email in the last 90 days via our Clean Contacts feature.

However, some folks want to clean their contacts earlier than 90 days and some later. We hear you.

With this update, you’re now able to clean contacts based on more periods instead of only 90 days:

  • 30 days
  • 60 days
  • 90 days
  • 180 days
  • 365 days


Note: We recommend AT LEAST 90 days to ensure your email list is healthy & you don’t run into deliverability problems.


How to do this in your account:

1/ Go to the Contacts page → [Clean Contacts]:


2/ On the next screen, select the desired duration to clean your contacts:


3/ Finally, click [Delete inactive contacts]:

Preview how broadcast email looks like right in the editor




You can now preview their broadcast email message right in the email editor.

Just click the [Preview] button.

Then select desktop or mobile.

Bring your own custom HTML email design




Previously, you could edit and customize the design of your email message by clicking the “html” button in our email editor >> then edit the html as you see fit.

You can also copy & paste an entire email HTML from an email template provider. However, sometimes the design of the email becomes wonky.

This is because BirdSend still houses the custom HTML content inside a “border”.

With this new custom HTML feature, you can copy & paste an entire email html from an email template provider. The design will look exactly like what you’d expect. No more wonky formatting.

This new custom HTML feature is only available for Broadcast emails at this time. We’ll build the Sequence emails version in a future update.

How to enable custom HTML in Broadcast emails

Go to the Broadcasts page >> click [New Broadcast].

You’ll be shown the following screen:

Choose “Custom HTML” >> click [Create].

After that, it’s a matter of following the simple on-screen instructions.

Higher opt-in form security for a cleaner list




The number of bots crawling sites and entering email addresses into opt-in forms is getting increasingly rampant.

This is why we’ve further tightened the security of your BirdSend opt-in forms to reduce fake sign-ups as much as much as possible.

The end result is you build a cleaner and less problematic email list.

Faster “link click to trigger popup”




Previously, when you used the “link click to trigger popup on your site” feature, you’d have to set the URL where you want the popup to appear.

Now, you don’t need to set up the URL. You just need to surround your link with our shortcode. Whenever a visitor on your site clicks the link, it’ll trigger the popup.

Introduced another deliverability measure




When a new user imports thousands to tens of thousands of contacts into BirdSend, the 1st email message to the newly imported contacts will be throttled.

All ESPs do this, so no surprise there.

But for this new improvement, the throttle settings are further refined, so that we further improve our already great deliverability.

Because when it comes to improving, it’ll never be “done”. There will always be things that you can improve.

We can’t reveal too much info because it’s sensitive — we don’t want spammers trying to game the system.

Improved Contacts page loading time for large accounts




With accounts more than 100k contacts, the load time on that page was somewhat slow.

So a few months ago, we’ve started researching into solutions to solve this problem. And we decided to ditch MySQL in favor of MongoDB.

Because the team has no experience in MongoDB, and also because we process process lots of data — it took us quite some time to implement this.

Currently, this is already live in a small portion of users’ accounts. Once everything’s okay, we’ll release this upgrade to all users’ accounts.

If you have less than 100k contacts, you might not notice the load time improvements on the Contacts page though.

Better Dashboard "At a Glance" tags view




Previously on the Dashboard page, you can only see a maximum of 1 tag for each new contact.

But a contact can have multiple tags.

E.g. John has these tags: subscriber, customer product A, customer product C.

Previously we’d only show you ONE of the tags, which was not ideal because you weren’t able to quickly glance through how many leads were gained for a specific tag.

With this new update, we show you all the tags.

Now you see a new black line that denotes the number of new contacts you got for a specific date. While the yellow bars represent the tags. If a contact has 10 tags, we’ll display ALL tags when you mouseover the bars.

So the line can be higher or lower than the bars. A lower line could mean a contact has multiple tags, and a higher line could mean some contacts don’t have a tag.