Birdsend updates
Birdsend updates

Faster “link click to trigger popup”




Previously, when you used the “link click to trigger popup on your site” feature, you’d have to set the URL where you want the popup to appear.

Now, you don’t need to set up the URL. You just need to surround your link with our shortcode. Whenever a visitor on your site clicks the link, it’ll trigger the popup.

Introduced another deliverability measure




When a new user imports thousands to tens of thousands of contacts into BirdSend, the 1st email message to the newly imported contacts will be throttled.

All ESPs do this, so no surprise there.

But for this new improvement, the throttle settings are further refined, so that we further improve our already great deliverability.

Because when it comes to improving, it’ll never be “done”. There will always be things that you can improve.

We can’t reveal too much info because it’s sensitive — we don’t want spammers trying to game the system.

Improved Contacts page loading time for large accounts




With accounts more than 100k contacts, the load time on that page was somewhat slow.

So a few months ago, we’ve started researching into solutions to solve this problem. And we decided to ditch MySQL in favor of MongoDB.

Because the team has no experience in MongoDB, and also because we process process lots of data — it took us quite some time to implement this.

Currently, this is already live in a small portion of users’ accounts. Once everything’s okay, we’ll release this upgrade to all users’ accounts.

If you have less than 100k contacts, you might not notice the load time improvements on the Contacts page though.

Better Dashboard "At a Glance" tags view




Previously on the Dashboard page, you can only see a maximum of 1 tag for each new contact.

But a contact can have multiple tags.

E.g. John has these tags: subscriber, customer product A, customer product C.

Previously we’d only show you ONE of the tags, which was not ideal because you weren’t able to quickly glance through how many leads were gained for a specific tag.

With this new update, we show you all the tags.

Now you see a new black line that denotes the number of new contacts you got for a specific date. While the yellow bars represent the tags. If a contact has 10 tags, we’ll display ALL tags when you mouseover the bars.

So the line can be higher or lower than the bars. A lower line could mean a contact has multiple tags, and a higher line could mean some contacts don’t have a tag.

The Blank Line Preview Text




BirdSend already has the “Preview Text” feature — the text that immediately follows the subject line. This is used to tease subscribers to open your email.

To take this a step further, we implemented a “blank line” Preview Text, that looks like this:

Why a blank line?

Can you guess?

Yes! So that your email looks different than all the other emails in the inbox — i.e. your email stands out in a crowded sea.

Improve sequence creation and edit experience




We’ve made improvements to our 1-Page Sequence Builder to make the creation and edit of email messages in the sequence more seamless.

For example:

  • Previously when adding a new email to the sequence, the page would instantly refresh (which is a bit annoying). Now it doesn’t.

  • Previously when the user momentarily stops typing (because he’s thinking of what to type) and before the auto-save kicks in, he can switch to other emails in the sequence. Result is the latest work is not saved. We’ve fixed this so that user can only switch to other emails after the auto-save kicks in.

Stricter spam score checking




We’ve introduced stricter measures for our spam score checker.

While we can’t disclose the details for security purposes, this initiative is to further enhance our deliverability and mailing reputation.

Faster Preview emails




We’ve improved the sending speed of Preview Emails.

Previously, it was already quite fast. But we tweaked it to make it even faster.

Further categorized custom domain email addresses




We’ve further categorized groups of email addresses that use custom domains.

E.g. john[at], lisa[at]

First, we determine which mailbox provider they use (Google Workspace, Office 365, Yahoo, iCloud, etc).

Then we categorize them.

When we send email messages to these addresses, we further play by the rules of each provider to give us better delivery rates.

Change font color of email content




You can now change the font / text color of your email content. You're also able to highlight text: