Previously, there was only one type of tag and one type of sequence. So a contact is either tagged with this tag/sequence or not.
With this new feature, a contact can have 2 types of tags:
And also 2 types of sequences:
- Current sequence
- Previous sequence
This is useful when you want to know the history or past behavior of a contact.
Use Case Example
John is currently tagged "Golf Monthly Membership Site".
Before this new feature, you have no idea how John joined your monthly membership site. Did he one day came across your sales page and then decide to join? Or did he got into your free email list first before being "nurtured" into a paying customer?
You have no idea because there is no "previous" tag or sequence data being shown to you. You only have the "current" tag or sequence data.
With this new feature, you'll be able to know data like...
Turns out John previous tag was "Golf Prospect" and his previous sequence was "Golf Freebie Follow Up".
Which means he was nurtured and converted from a free subscriber to a paid customer.
Or when he refunds your product, the tag "Golf Monthly Membership Site" changes from "current" to "previous" -- which means he is no longer a customer.
See this: https://cl.ly/2z3k3Z0t2u0o
For more info about BirdSend, go here: