Audience templates

From the Audience view, you can now select any audience template and add it to your library of saved audiences. Each template is preconfigured using one or more targeting criteria and matches a typical visitor profile. Once it has been added, the template can be used during your campaign targeting step.

To access the various templates, go to the Audience view and click New audience>Select audience template.

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Advanced tab added to AB Tasty’s new reporting layout

The Advanced tab is now available in the new reporting layout of your AB Tasty campaigns as a complement to the Summary tab. The Advanced tab displays data related to the Bayesian test: the confidence interval of the gain, as well as the median value, for all your campaign variations.

To access the new reporting layout, go to the campaign dashboard and click ALL_Rapport.png.

This new version of reporting is only accessible on request. To benefit from it, please contact your designated CSM.

Learn more about the Bayesian test

Overhaul of the Campaign targeting screen

The test and personalization targeting configuration page has been redesigned to reflect the importance of audience definition.

The Audience section now comes first on the page, followed by the Target pages section. EN_Audience_2.4.png

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New steps for creating a personalization

The steps for creating a personalization campaign have been revamped to reflect the following logical sequence: defining one or more audiences, defining the message to be delivered to each audience and defining the goals to be reached.

The new steps involved in configuring a personalization are:

  1. Main information
  2. Targeting
  3. Variation editor
  4. Goals
  5. Traffic allocation
  6. Integration of third-party tools

Mobile application notifications

Notifications are now available on the AB Tasty mobile application. Be notified in real time whenever actions are carried out on the framework, a user account or a campaign. All received notifications are visible in the notification center.

App_notif_center.png

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Reports for Predictive and Multi-pages tests

AB Tasty’s new reporting function is now accessible for your Predictive and Multi-pages tests.

To access the new reporting function, go to the test dashboard and click ALL_Report.jpg.

This new version of reporting is only accessible on request. To benefit from it, please contact your dedicated CSM.

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Data and Sessions views added to the new reports

Two new functionalities have been added regarding the new reporting of tests and personalizations:

  • The Data view is now available, as an alternative to the Visual view.

  • The Sessions view is now available for some goals exclusively, in opposition to the Visitor view.

To access the new reporting function, go to the test or personalization dashboard and click ALL_Report.jpg.

The new version of reporting is only accessible on request. To benefit from it, please contact your dedicated CSM.

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Support of two new currencies

Two new currencies are now supported on the platform:

  • Singapore Dollar
  • New Zealand Dollar

To select the currency you want to use, click ALL_Profil.png , then Settings >Account information and select it from the Default currency drop-down list.

EN_Devise.png

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Personalization reports

AB Tasty’s new reporting function is now accessible for your personalization campaigns. To access the new reporting function, go to the personalization dashboard and click ALL_Report.jpg.

This new version of reporting is only accessible on request. To benefit from it, please contact your dedicated CSM.

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Tealium AudienceStream

When configuring campaign targeting, you can now select the Tealium AudienceStream CDP. To integrate this CDP into AB Tasty, you need to enable it in the Integrations section of your account settings, in the DMP & CRM Onboarding Tools category.

The DMP & CRM Onboarding Tools category is a chargeable option. To benefit from this functionality, please contact your designated KAM.

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