New NPS© reports

NPS© reports have been redesigned and may now be viewed directly in the reports of the campaign the widget was configured in. NPS© reports show the following information:

  • The total score;

  • The number of detractors, promoters and passives for each variation;

  • The list of comments sent by visitors.

To access NPS© reports, go to the dashboard and click ALL_Rapport.png, then click the NPS tab.

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Campaign reporting revamp

The following improvements have been made to campaign reporting:

  • The Summary and Advanced tabs have been renamed Gain probability and Confidence interval.

  • Gain probability is now displayed for all campaign variations to enable better comparison with the original version.

  • The transaction goals have been reorganized and are now displayed as tabs (Transaction rate, Profit, Turnover, Cart).

  • Transaction goals may now be exported in CSV format.

To access the new reporting, go to the dashboard and click ALL_Rapport.png.

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Session recording revamp

The following improvements have been made to the Session recording interface:

  • Shortcuts to videos for which the Highest transaction or the Highest level of frustration was identified.
  • Behavioral tags that are automatically applied to videos for which error click, rage click, rage quit and transaction type actions are identified.
  • A brand new design for the bar of applied filters based on browser, device, dates, campaigns and variations.
  • A new video player interface, which enables you to highlight the points at which error click, rage click, rage quit and transaction type actions occur.

New reporting - Adding of a category and filter reorder

The following improvements have been made to the filters of the new reporting:

  • The category Total number of items has been added to the filter Item.

  • The filters have been reordered as follows:

    • Device

    • Browser

    • Loyalty

    • Date

    • Action tracking

    • Custom tracking

    • Page

    • Landing page

    • Geolocalisation

    • Transaction

    • Item

    • Ecommerce variable

The filters are accessed via the new reports. To access them, go to the dashboard and click ALL_Rapport.png.

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NPS© (Net Promoter Score©) widget

The NPS© module has been improved. You can now customize your satisfaction survey via the NPS© (Net Promoter Score©) widget. Visitor feedback and comments remain available in the Insights section.

It is accessed via the widget library, in the Dynamic content category. To access this widget, please contact your AB Tasty sales manager.

EN_NPS.png

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New reporting - Improvements

The following improvements have been made to the new reporting:

  • The Ecommerce variable filter has been added. It enables you to filter visitor purchases according to ecommerce variables configured previously in your source code.

EN_ecovar_filter.png

  • Tooltips have been added to provide information on the campaign lifecycle.

EN_report_information.png

Also, from now on, you can no longer delete reporting data once your campaign has registered over 1,000 visitors.

To access the new reporting, go to the test or personalizations dashboard and click ALL_Rapport.png.

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Indicator reorganization in the target configuration step

On the campaign target configuration screen, the indicators have been reorganized as follows:

  • Action tracking
  • Page tracking
  • Custom tracking
  • Browsing indicators
  • Transaction

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Data Explorer - Adding of metrics and dimensions

The following improvements have been made to the Data Explorer:

  • The following metrics have been added: NPS Count, NPS Promoters, NPS Passives, NPS Detractors and NPS. These enable you to extract data related to the NPS© (Net Promoter Score©) widget.
  • The Week dimension has been added and enables you to filter queries based on the week number of the current calendar year.

Data Explorer is an option. To benefit from this functionality, please contact your dedicated CSM.

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New reporting - Filter reorganization

The new reporting filters have been redesigned and reorganized as follows:

  • The e-commerce filter has been deleted and replaced with two separate categories: Transaction and Transaction item.
  • The Transaction filter now includes the following categories: Buyer/Coupon code/Currency/Payment method/Shipping method/Transaction revenue.

The filters are accessed via the new reports. To access them, go to the dashboard and click ALL_Rapport.png.

EN_reporting_filtres_transaction.png

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Revamp of the targeting page

The targeting page of your campaigns has been redesigned for ease of configuration. The 3 targeting steps are now available in the form of a drop-down list:

  1. Audience;
  2. Target pages;
  3. QA mode.

RN revamp ciblage.png Aside from this new look, the way targeting operates remains the same.

Moreover, you may edit a saved audience and change its label and description via this same page.

RN édition audiences sauvegardées.png

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