The Emotional Score is a performance indicator which is the result of an algorithm created by Emojics.
Emotion is a key element in customer loyalty. The Emotional Score is the key metric to drive your customer experience improvements and prove the value of emotion measurements. The emotional score tells you how much you are connected with your community.
A higher Emotional score means you have a great level of engagement and loyalty to your users and audience.
"Emotions don't hinder decisions. They constitute the foundation on which they’re made" - Douglas Van Praet, the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
What is your Emotional Score?